Mumbai, India July 07th 2025: Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, has announced the highly anticipated launch of their groundbreaking shoppable lifestyle content destination, Glamstream. Seamlessly blending entertainment, fashion inspiration, and instant purchase, Glamstream is set to redefine how young India engages with content and commerce.

Leading the charge in this industry-first innovation, Myntra proudly partners with music label 0075 Pentertainment as the official fashion partner for the year’s most awaited track — “Jordan” by Badshah.  The song marks India’s first shoppable multi-brand music video and showcases 17 curated looks, all available on Myntra. Fans can catch a sneak peek on Myntra Glamstream and instantly shop the looks, reinforcing Myntra’s position as the go-to destination for celebrity and influencer-led lifestyle content.

Rooted in pop culture and driven by creators, influencers, and Key Opinion Leaders (KOLs), Glamstream debuts with an unparalleled content library designed for the ultimate binge-watching experience. The platform will feature over 100+ celebrities, bringing their unique style and insights directly to viewers. Get ready to dive into 15 exclusives and 4,000+ episodes of shared premium content, offering a diverse range of formats including music videos, vlogs, styling guides, fashion features, podcasts, fictional shows, and talk shows, among others. Complementing the celebrity and influencer content and integrated into Glamstream is content from Ultimate Glam Clan (UGC)—Myntra’s thriving shopper-creator community, with over 1 million registered creators.

Glamstream boasts an impressive 500+ hours of premium, bite-sized, binge-worthy content. Viewers can look forward to exclusive content from a stellar lineup of stars including Vijay Deverekonda, Tabu, Zeenat Aman, Raveena Tandon, Tammanah Bhatia, Khushi Kapoor, Bhumi Pednekar Malaika Arora, and other well-known faces from Bollywood, OTT, and the digital creator ecosystem.

Speaking about the launch of Glamstream, Sunder Balasubramanian, Chief Marketing Officer, Myntra said “We are incredibly excited to collaborate with so many talented personalities to redefine  the possibilities in lifestyle shopping and content commerce space. With Glamstream, Myntra is doubling down on making shopping entertaining and engaging like never before. Young people want to be inspired while they shop, and Glamstream is a one-of-its-kind platform that gives them exactly that: instant access to trends and best of fashion, all in one fun package.”

Speaking at the press conference for Glamstream, Khushi Kapoor said “GlamStream is such a refreshing way to experience fashion. As a shopper, it’s exciting to explore content that blends style and pop culture so seamlessly. It’s fun, engaging, and feels completely in tune with how our generation likes to discover trends today.” 

Also present at the press conference was Raveena Tandon. Speaking about Glamstream, she said, “It’s been so much fun being part of GlamStream and revisiting an era that defined so much of my personal style. The ‘90s were bold, expressive, and full of character — just like the fashion we’re seeing make a comeback today. Glamstream brings that energy to life in a way that’s entertaining, nostalgic, and completely shoppable. I’m thrilled to see this new way of celebrating fashion take off.”

The Glamstream experience is conveniently housed within the Myntra app, accessible via a prominent floating action button on the homepage, making fashion inspiration and purchase more accessible than ever.