Mastercard’s ‘sri Lanka With Love’ Campaign Unlocks an Array of Rewards and Experiences to Entice Indian Tourists to Visit the Island Nation

20 October 2022, New Delhi: As the situation in Sri Lanka continues to improve, Mastercard today launched ‘Sri Lanka with Love’, a campaign to encourage Indian tourists to explore the vast array of unforgettable experiences offered by the Island nation. As part of the campaign, Mastercard has collaborated with over 50 merchant partners such as hotels, resorts, restaurants, and tour operators to promote Sri Lanka as a preferred destination for Indian tourists. Mastercard cardholders planning to visit Sri Lanka can explore the entire suite of benefits on Mastercard’s Priceless Specials website.

Travelers’ confidence in Sri Lanka as a viable destination has risen significantly as several countries eased their travel advisories. Given the start of the festive season in India, improved socioeconomic stability, and a favorable currency exchange rate, the country is a perfect holiday destination for Indian travelers who seek serene landscapes, sun-kissed beaches, wildlife, adventure sports, exotic food, and pilgrimage to some of the world’s ancient cities.

Harin Fernando, Hon. Minister of Tourism, Sri Lanka said, “The mix of unique experiences, cultural and geographical proximity and affordability make Sri Lanka one of the most preferred international tourism destinations for Indian travelers. On top of this, Mastercard’s ‘Sri Lanka with Love’ campaign will provide even greater value to Indian tourists for their spending during their trip. We are confident that this partnership will go a long way towards re-establishing Sri Lanka’s credibility as a safe and affordable tourism destination.”

Vikas Varma, Chief Operating Officer, South Asia, Mastercard, said, “The authentic and diverse experiences offered by the island country make it one of the most desirable holiday destinations. Between January-September 2022, Indian travelers comprised more than 16 percent of all international arrivals to Sri Lanka. Moreover, as socioeconomic conditions in Sri Lanka improve, Mastercard is delighted to offer Mastercard cardholders in India an array of meaningful rewards and experiences to entice them to visit Sri Lanka again, or for the first time.”

Since 2018, Mastercard has partnered with Sri Lanka Tourism Promotion Bureau (SLTPB) to promote the country as a preferred tourism destination across key source markets. In January 2020, Sri Lanka became the first destination in South Asia to join Mastercard’s coveted Priceless Cities program, a carefully curated list of destinations that offer exclusive experiences to Mastercard cardholders. In December 2020, Mastercard entered into an agreement with SLTPB to offer Mastercard’s Tourism Insights platform and consulting services at no cost to the Government to support the revival of Sri Lanka’s tourism sector, post-Covid-19.

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October 2022, Dehradun: Honourable Minister of Tourism, Government of Uttarakhand, Shri Satpal Maharaj today flagged off the Trek of the Year 2022. This trek intended to promote winter tourism in the state will reach Dewal from Ghesh Bagchi Bugyal, and Nagad from Chamoli district. At the flag-off event, the Honourable Minister presented mementoes to the expedition team that returned from Baljuri mountain. More than 150 trekkers are expected to explore the trekking route on 15th November followed by a team of IAS officers from the Bihar Cadre. The President of the Mountaineering Association of India, Smt. Harshwanti Bisht said, "I wish all the success to the mountaineers who are participating in the Trek of the Year campaign, and also congratulate the Baljuri mountain expedition team for their successful campaign and safe arrival. I am also thankful to the Department of Tourism for their immense efforts, under the able guidance of the Honourable Minister for these successful events. Such campaigns are an ideal medium for self-employment of the youth while giving a new dimension to Uttarakhand tourism.” The Honourable Minister honoured the Baljuri expedition team leader, Dhruv Joshi, and members of the team by presenting mementos. He said, "I congratulate the team on behalf of the Uttarakhand Tourism Development Board. All those who climbed Baljuri mountain should use the experience in other expeditions in the future, and hope they can gainfully be self-employed as a guide.” The Minister said, "I welcome the participating expedition team of the first batch on their Trek of the Year campaign to Pindari Glacier and Ghesh Bagchi Bugyal. Ghesh Bagchi Bugyal - Nagad Trek is a relatively new trek that is yet to be explored. Ghesh Bagchi Bugyal is truly a scenic wonder that inspires tourists to keep coming back. This trekking route will be promoted and publicized on the lines of Winter Trekking Destination like Kedarkantha.” To enhance tourism in Uttarakhand, the minister informed there are ongoing talks with Mr R. Lamichhane, Director- Research Planning and Monitoring , Nepal Tourism Board to operate Nepal's domestic carrier, Buddha Airways as part of exploring the possibility of operating international flights in Uttarakhand. The Minister also spoke about bringing the wedding procession of Lord Shri Ram to Janakpur in November to promote cultural tourism and further strengthen Indo-Nepal ties. The Honourable Minister further added that the state government is exploring the possibility of stargazing in Uttarakhand. The government is planning to build resorts with glass roofs on George Everest for the stargazers. It is also looking to earmark safe and sound locations for such activities for tourists enjoy stargazing. Previous post Uttarakhand Government Announces Trek of The Year 2022 to promote winter tourism
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