Bengaluru 23rd December 2024: Bajaj, a leading brand in India’s consumer appliance industry, is redefining advertising with its cutting-edge “Built for Life” outdoor hoarding. This revolutionary initiative leverages 3D anamorphic technology to deliver an immersive and visually stunning experience at Garuda Mall, Bangalore. You can witness Bajaj’s flagship water heaters and mixer grinders come to life in a larger-than-life display.
Featuring:
· Water Heaters: The newly launched Pentacle Digi Water Heater, equipped with a remote and digital display, and the popular Contempo Water Heater featuring Marine Grade Glass Line Coating and a 10-year warranty on the DuraAce Tank™.
· Mixer Grinders: The latest Evoque 4 Jar (1000 Watts) Mixer Grinder, designed for South Indian kitchens. All four jars are Military Grade and come with the DuraCut® Blade featuring a Lifetime Warranty.
All these models and all of their latest range are available in retail stores and across various e-commerce platforms.
This modern, visually engaging campaign underscores Bajaj’s commitment to innovative engineering and contemporary design, positioning the brand as a leader in blending cutting-edge technology with long-lasting durability.
Devika Sachdev, Head of Advertising & Brand Management, commented: “The ‘Built for Life’ anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are creating an immersive experience that reflects Bajaj’s vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape.”
If you’re planning to visit Garuda Mall this week, don’t miss this innovative hoarding. Share your experience of Bajaj’s CGI experience and stand a chance to be one of 3 lucky winners to win a brand new BAJAJ appliance! Follow @bajajelectricals_ltd on Instagram, take a video or photo of the hoarding, and tag the brand using the hashtag #BajajBuiltForLife #BuiltForInnovation to participate.