Kochi, 14th March 2025: Magniflex India, the premium Italian mattress brand and Europe’s No. 1 in the industry, proudly enters the Kochi market, expanding its presence through a strategic partnership with WISMA Home Solutions, one of the leading providers of premium, bespoke home interiors. With a distinguished legacy of over 63 years, Magniflex’s expansion into Kochi marks a significant step in meeting the region’s growing demand for luxury sleep solutions.
“Our expansion into Kochi is a key milestone in Magniflex India’s mission to bring world-class sleep solutions closer to our customers,” says Mr. Anand Nichani, Managing Director of Magniflex India. “With a rising demand for premium sleep products, this expansion highlights the growing consumer preference for luxury mattresses, pillows, and accessories. By offering our products in a physical store, we aim to enhance customer engagement, allowing them to experience firsthand the exceptional quality and comfort that define Magniflex”
Spanning 15,500 square feet, WISMA Home Solutions is a premier destination for world-class home and lifestyle solutions. A standout feature now is the integration of Magniflex’s premium mattress range, renowned for its superior spinal alignment, breathability, and luxurious comfort. As a hub for world-class home solutions, WISMA offers a curated selection of premium products, combining style, quality, and innovation to create exceptional living spaces tailored to modern lifestyles.
Through this partnership, Magniflex aims to offer a diverse range of advanced mattresses, each designed for exceptional comfort, support, and sustainability. Combining Italian craftsmanship with cutting-edge sleep technology, the brand delivers high-quality solutions, including orthopedic, memory foam, dual-core, and eco-friendly options. Featuring innovations like Memoform, which adapts to body weight, and Dual-Core Technology, allowing customizable firmness, these mattresses provide optimal support and a healthier sleep environment. Committed to quality and eco-conscious design, Magniflex integrates technology and sustainability to create a luxurious, personalized sleep experience.
Magniflex India marks its debut in the Kochi market, strengthening its commitment to expanding premium sleep solutions across the country. This launch aligns with the brand’s broader growth strategy, catering to the rising demand for luxury and quality living. Currently, Magniflex maintains a network of 6 franchises, complemented by an extensive reach of 80 stores through its dealer network across India.