May 1, 2025: Ammarzo, a socially conscious fashion brand well recognized for its focus on sustainable and chic clothing, is set to venture into a new market with its launch of high-end luxury sleepwear. This exciting venture is a highlight for the brand as it debuts its first luxury sleepwear collections composed entirely of natural fibers.

Ammarzo’s new line features luxe cotton pajama sets, linen robe sets, modal satin slip dresses, kaftan sleep dresses, lounge shirt and short sets, and waffle knit lounge wear, all made from skin-friendly, eco-friendly materials such as organic cotton, linen, and modal blends. The pieces are designed with care for performance to manage body heat, calm skin irritation, and improve sleep hygiene, so that the customer wakes up feeling refreshed and rejuvenated.

Ms Chahatt Khanna, Founder & CMD, Ammarzo, “During my travels, I wore high-end sleepwear, it was a ritual of self-care—an experience that went beyond mere comfort. When I came back to India, I noticed a definite gap—not only in the quality of sleepwear available, but in the attitude towards it. Even though people spend 8 to 9 hours in sleepwear every night, many do not realize its significance.”

The brand’s product line extends beyond sleepwear to romantic luxury nightwear, bridal sleepwear, and loungewear. One of the central categories in the line is nightgowns, slip dresses, babydolls, and pajamas, which are luxurious, romantic items heavily built with extensive embroideries, lacy fiddly details, and feminine embellishments. More expensive sleepwear will be made from finer materials such as satin, silk, seer sucker and viscose, with even greater adornment in the way of lace trimmings and embroidered embellishments. Comfortable and soft loungewear sets, perfect for home, include robes, sleep shirts, and coordinating shorts or pants, all designed to promote a sense of relaxation.

The Ammarzo Luxury Sleepwear Collection can now be accessed online only on www.ammarzo.com and Myntra, symbolizing the brand’s dedication to environmentally friendly luxury and fashion that cares for individual wellness.