Jindal (India) Limited Hosts Retailer Meet ‘Milaap’ in Erode; Plans to Further Strengthen Presence in the Region
Erode, Tamil Nadu, June 21, 2025: Jindal (India) Limited, part of prestigious BC Jindal Group and one of the leading downstream steel products manufacturers in India, successfully hosted Milaap, a retailers meet, in Erode, Tamil Nadu. The event, attended by senior company officials from the company, was organised to engage and interact with leading retailers in the region. The meet took place in collaboration with company’s authorized dealer Kriscol Roofing and was attended by close to 60 retailers.
In line with Jindal (India) Limited’s strategy to further strengthen its geographical presence across India, the company, at the event, showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of colour-coated options with exceptional corrosion resistance in outdoor applications.
In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and colour fading.
On the occasion, a spokesperson from Jindal (India) Limited said, “Jindal (India) Limited already has a strong presence in South India, and Tamil Nadu is an important market for us. Through the Milaap Retailer Meet in Erode, we wanted to connect directly with our partners, share more about our products like Jindal Sabrang and Jindal NeuColor+, and hear their valuable feedback. This meet is part of our ongoing efforts to grow deeper in the region, support our retailers better, and continue offering innovative and high-quality steel products.”
As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gather first-hand feedback from the retailers and address any challenges that they may be facing. This has helped Jindal (India) Limited to network with the retailer partners, driving growth across the region for the company and further strengthening the company’s position as a trusted partner.
Since its inception, Jindal (India) Limited has been committed to nation-building initiatives, strongly supporting the Government of India’s push for modern infrastructure.