July 29: To mark National Lipstick Day, Hilary Rhoda has unveiled “Finding The One,” a campaign that celebrates the journey many consumers can relate to: finding the perfect lipstick can often feel a lot more like modern dating. With countless shades, textures, and recommendations to explore before finding the one that truly complements your personality and skin tone, the search can be both exciting and overwhelming; the campaign transforms this familiar beauty experience into an engaging narrative. Through an immersive brand experience, Hilary Rhoda invites consumers to explore its extensive lipstick portfolio and discover a shade that feels uniquely their own.
To execute this campaign, Hilary Rhoda held an experience-driven event that saw influencers, beauty leaders and creators, and power consumers come together to experience Hilary Rhoda’s entire lineup of lipsticks at once. From creamy to matte, from glosses to mousse lipsticks, guests were taken through the complete spectrum of lipsticks at this event through swatching and product experiences.
Commenting on the campaign, Vatsal Agrawal, Co-founder and CMO of Hilary Rhoda, says,
“Choosing the right lipstick is not only finding a particular shade but also finding the right shade for yourself. With ‘Finding The One,’ we want to capture that feeling in an inspiring manner that will empower people. Our diverse collection of lipsticks has been crafted after extensive research, taking into account distinct Indian skin tones, tastes, and occasions. So, there is something special for everybody out there. It is part of our mission to produce high-quality research-based beauty products crafted specifically for Indian skin tones while making the entire process interesting and exciting.”
The new campaign by Hilary Rhoda captures the brand’s founder’s vision of making the process of searching for the right shade interesting and personalized. By promoting experimentation with different shades and textures of lipstick, the brand emphasizes everyone’s individuality.
An event designed to inspire conversation both on and off the Internet, the effort provided an opportunity for the creatives and beauty enthusiasts to interact directly with Hilary Rhoda’s carefully selected line of lipsticks in order to create unique and shareable moments celebrating their individuality with colors and textures.
“Hilary Rhoda – Finding The One” further solidifies the brand’s position as a destination point for lipstick enthusiasts, presenting a wide selection of lipstick textures and finishes that would suit any personality, any mood, and any occasion. Making the process of product discovery a fun and immersive experience, the brand proves its dedication to helping consumers find the perfect lipstick for them.