India, 09th May 2025: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, has partnered with KEF, the iconic British audio pioneer, to deliver a deeply immersive audio experience with the launch of its latest M80F Mini LED TV series. The integration of KEF’s acoustic expertise marks a bold step forward in Haier’s vision to bring cinematic-quality entertainment into every Indian home.

The strategic collaboration will be spotlighted at Smart Home Expo 2025, taking place from May 8th to 10th at the Jio World Convention Centre, Mumbai, where attendees will get hands-on experience of the M80F Series TVs—available in 55″, 65″, 75″, and 85″ screen sizes.

Under this exciting partnership, the audio systems of the Haier TV M80F series are co-designed by Haier and KEF, and have been meticulously tuned by the same KEF engineering team responsible for their flagship loudspeakers, including Blade and The Reference. Leveraging KEF’s over 60 years of acoustic engineering expertise, the newly launched Haier TV seamlessly integrate high-end audio experiences, making it more accessible and convenient for home entertainment scenarios.

To elevate the immersive experience, the Haier M80F Mini LED 4K TV features premium sound by KEF, a finely tuned 2.1-channel system coupled with a powerful subwoofer that delivers rich, dynamic audio with deep bass and crisp details. Furthermore, designed for movie lovers, gamers, and modern Indian households, the M80F 4K Mini LED TV pairs this exceptional audio with next-generation Mini LED display technology, transforming living rooms into cinematic entertainment hubs with ultra-vivid visuals, balanced vocals, and perfectly synced sound.

Commenting on the unique and innovative collaboration, Mr. NS Satish, President, Haier Appliances India said, “We are proud to partner with KEF, a brand globally synonymous with acoustic excellence, to set a new benchmark in television audio performance. As a challenger brand, Haier India is constantly driven by a deep understanding of evolving consumer expectations and a commitment to delivering innovations that enhance everyday life. The M80F Series is a reflection of this vision—premium, locally manufactured smart TVs that seamlessly blend cutting-edge technology, aesthetic sophistication, and world-class performance. With KEF’s outstanding sound technology integrated, we are excited to offer Indian consumers an immersive, truly cinematic audio-visual experience right in their living rooms.”

Grace Lo, president and head of global marketing at KEF, commented, “We are delighted with our partnership with Haier TV. By combining KEF’s acoustic technology with Haier TV’s innovative capabilities in the field of home appliances, we are poised to provide users with a new immersive audio-visual experience with their latest TVs. We look forward to collaborating on more breakthrough audio-visual products together in the near future.”

The KEF-powered sound system, combined with Dolby Atmos and dbx-tv®, ensures that the audio experience on the Haier M80F 4K Mini LED TV is not just heard—but deeply felt. It immerses the listener in a rich, multidimensional soundscape that perfectly complements the M80F’s ultra-clear visuals. Whether it’s the roar of a stadium crowd, the quiet tension of a dramatic moment, or the hyper-realism of next-gen gaming, the M80F 4K Mini LED TV is engineered to deliver content exactly as creators envisioned.

This partnership marks the beginning of a shared journey. Both Haier TV and KEF are dedicated to elevating home entertainment and delivering unparalleled experiences to consumers. As a result of this innovative collaboration, consumers can anticipate more Haier TV products featuring KEF co-engineered audio in the near future, bringing the best-in-class sound technology to homes across the globe.