Mumbai, June 19th, 2025: Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, is thrilled to announce that its Loom switch, which features an innovative design element of cloth integration, has won the prestigious Red Dot Award 2025 in the Design Concept category.

The Loom switch introduces a bold new take on a household essential, integrating fabric as a functional element—a first in switch design. Drawing inspiration from mid-century design sensibilities, Loom blends a retro-futuristic aesthetic with modern interactive technology. Loom is both intuitive and tactile, crafted using natural materials like fabric and wood to create a warm, yet cutting-edge user experience.

“Our approach to design has always focused on enriching the way people interact with everyday devices”, said Kishan Jain, Director, Goldmedal. “With Loom, we wanted to go beyond visual appeal and introduce material-driven innovation. Integrating fabric not just as a surface but as part of the mechanism redefines both the form and function of the switch. Loom represents a shift in how design blends tradition with technology, making the tactile experience as important as performance. This recognition by Red Dot reaffirms our commitment and encourages us to keep innovating and showcasing Indian design excellence on the global stage.”

Recognized globally, the Red Dot Award is among the most coveted honours in design. Goldmedal’s Loom stands out for its originality, material innovation, and user-first functionality.

Goldmedal extends its heartfelt appreciation to its in-house design team whose creativity and vision brought Loom to life. The product will be showcased in upcoming design and innovation showcases hosted by the company.