GIVA has collaborated with stand-up comedian and entrepreneur Anmol Garg, popularly known as Corporate Babaji, to deliver a side-splitting take on the annual corporate ritual everyone secretly dreads – Secret Santa. Known for his razor-sharp commentary on office life and startup chaos, Anmol turns everyday workplace frustration into a comedic masterclass that effortlessly sets the stage for GIVA’s Exchange Fest.

In the video, Anmol dives straight into the corporate psyche – from gifting a resignation letter to his manager last year, to admitting that most employees can “only afford the gift wrapper.” His punchlines on low salaries, appraisal anxiety, and the universal office phrase “Nothing from my side” create a humorous buildup that leads him to the ultimate Secret Santa hack: the GIVA store.

The creative seamlessly transitions from comedy to brand narrative as Anmol walks viewers through the GIVA Exchange Fest, an offer where customers can exchange old, broken, fake, tarnished, or junk jewellery and receive brand-new silver pieces, along with a ₹200 voucher per item. Without breaking his comedic flow, Anmol shows how thoughtful gifting doesn’t have to break the bank, especially when “appraisals depend more on what you give than what you do.”

Through this collaboration, GIVA uses humor as a storytelling device to connect with young professionals, tap into cultural truths about workplace gifting, and position the Exchange Fest as the smartest (and funniest) solution to Secret Santa stress.

This campaign reflects GIVA’s commitment to building memorable, consumer-first brand experiences and showcases the company’s ability to execute high-impact marketing across diverse markets. As the Exchange Fest continues, the momentum highlights how innovative offline experiences combined with mass-scale visibility can create powerful retail outcomes.