February 3, 2023
Fresh to home

FreshToHome strengthens its supply chain to fulfil the Rapid Express orders in the shortest span

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16 August 2022, Mumbai: The world’s largest fully integrated online brand for fresh, chemical-free fish and meat, FreshToHome, has enabled the launch of Rapid Express Delivery in Mumbai and Pune in Maharashtra.

Aimed to enhance customer experience and facilitate convenience, FreshToHome has enabled 29-minute delivery in some of the prime locations in Mumbai and Pune.

In the first phase, Rapid Express Delivery is rolled out in locations with high demand for instant buying of fish, meat, and meat products. Customers in Thane, Vimannagar, Kharadi, Kondhwa, Wakad, Seawoods, Kalyan, Kharghar, and Kamothe can now get their orders in 29 minutes. With this launch, the brand redefines the meat lovers’ journey of ordering and consuming the freshest, preservative-free fish, seafood, and meat. More than 2,500+ SKUs are sold on the platform and customers in these locations will now have access to these products in less than half an hour.

Commenting on the launch of Rapid Express Delivery, Shan Kadavil, Co-founder, FreshToHome, said, “We, at FreshToHome, are committed to our promise of freshness that will enable us to reach our customers in the shortest span. Strategies that will drive customer experience are fundamental to us and the launch of ‘Rapid Express Delivery’ is a value addition to our goal to serve our customers faster. The 29-minute delivery is a catalyst to further reduce the coast-to-customer cycle from the current 24-36 hours.”

He further added, “Rapid Express Delivery orders come with no minimum order value, allowing customers to place orders as per their needs. With a robust supply chain that has been strengthened to enable faster deliveries, we aim to enable the roll-out of Rapid Express Delivery in all other key locations with high demand for instant purchase of meat and meat products.”

Launched in 2015, FreshToHome is among the world’s favorite destinations for fresh, chemical-free fish, seafood, and meat and has over 2500+ varieties of products that can be conveniently ordered through the brand’s mobile app or the website. The platform offers a range of fish, poultry, seafood, goat, and lamb along with its ready-to-cook assortment.

FreshToHome’s technology-enabled platform, Commodities Exchange, empowers fishermen and farmers to auction their produce to vendors who sell on www.FreshToHome.com

electronically. This process eliminates intermediaries and ensures that the customers get the best products within 24 – 36 hours of sourcing. Additionally, an end-to-end cold supply and 100+ quality checks for standard chemicals, antibiotics, and preservatives, make FreshToHome the most reliable brand for the freshest fish and meat.

Furthermore, FreshToHome provides only safe and healthy products that adhere to FSSAI standards and are certified by TUV and other reputed agencies. These certifications are available on the brand’s platform.

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