Mumbai, 21 May 2025: This summer, Edge by Titan, India’s slimmest watch brand, steps into the season with a bold, fresh perspective. In a vibrant campaign for their new collection Murals, the brand redefines minimalism through the lens of colour, summer, and contemporary fashion, with vibrant coloured dials inspired by the season’s energy and a sleek stainless-steel case, it’s a striking blend of artistic expression, modern strength, and everyday ease.
Rooted in the evolving language of luxury, the campaign draws visual and emotional inspiration from the sensorial richness of summer—pastel gelato hues, vibrant art, soft metallics, and the subtle indulgence of seasonal treats. With its smart features like 4.3 MM Slim, iconic scoop design, 1.15 MM movement Edge 9081 calibre, the watch stands apart. Think ice cream on a sun-drenched afternoon, a quiet breeze through linen shirts, or the first sip of a cool beverage—this is luxury reimagined for warm days and brighter moods.
While Edge continues to champion its signature sleek and refined design, this latest expression introduces a playful twist. The new collection features soft, summary tones—blush blue, sage greens, and mellow yellows—that bring warmth and individuality to the wrist. It’s a watch that moves effortlessly from meetings to beach brunch, offering fun workwear meets modern luxury for the style-conscious professional.
Commenting on the campaign, Titan CSMO Kalpana Rangamani said “With Murals, we wanted to reinterpret minimalism through a seasonal lens—adding softness, colour, and character without losing the refined design language Titan Edge is known for. The result is a timepiece that feels fresh, fashion-forward, and tastefully engineered—an everyday accessory that mirrors the lightness and expressive spirit of summer.”
The campaign extends into vibrant, delectable and immersive visuals, designed to capture the essence of carefree sophistication. From curated editorial imagery to bold street-style moments, Edge by Titan emerges not just as a watch—but as a mood, a season, and a statement. With its pared-down elegance and seasonal flair, the new Titan Edge collection reaffirms the brand’s place at the intersection of design, engineering, and everyday luxury.