Noida, 25th June 2025: Domino’s, India’s largest pizza brand, is strengthening its non-veg portfolio with the launch of Chicken Burst — a category-first innovation crafted for chicken lovers. This new range brings together two indulgent layers of chicken — juicy chicken keema stuffed into the crust and a bold mix of chicken toppings on top — along with two layers of sauce that deliver flavour from base to bite.

What makes Domino’s Chicken Burst Pizza special?

• 5 irresistible flavours – Shawarma, Korean, Tandoori, Southern Spice & Garlic
• Crust stuffed with juicy chicken keema and shawarma sauce for a flavour-packed base
• A melty layer of mozzarella, tortilla, and tomato sauce for cheesy richness
• Topped with 3 juicy chicken options – Peri Peri, BBQ & Chicken Rashers – paired with 2 veg toppings
• Finished with a bold topping sauce of your choice for that final punch

This launch marks yet another milestone in Domino’s journey to build a stronger chicken offering while continuing to lead the way with innovative formats and bold new flavours.

Chella Pandyan, EVP & Chief Marketing Officer, Domino’s India, said: “With Chicken Burst, we wanted to give our non-veg consumers exactly what they’ve been asking for – more chicken, more flavour, and more satisfaction in every slice. This innovation is part of our long-term strategy to serve India’s evolving chicken cravings with differentiated formats that truly deliver.”

The range is available in Regular and Medium sizes and can be enjoyed at Domino’s dine-in outlets or ordered conveniently via the Domino’s app.

Campaign TVC Link – Meet Domino’s Chicken Burst Pizza with Two Much Chicken, Two much Sauce in every bite