On the occasion of World Oral Health Day, Chicco highlights the importance of instilling good oral hygiene practices right from the first tooth. For babies, oral care is a vital foundation for healthy smiles and overall well-being. Chicco’s focus on quality and ingredient safety in baby oral care products has helped parents care for their little ones with confidence and ease. From gentle toothpastes to specially crafted toothbrushes, the brand focuses on ensuring that oral care is safe, effective, and enjoyable for babies at every stage.

What many parents may not realise is that baby teeth are structurally different from adult teeth. The enamel on a baby’s teeth is thinner and more permeable, making it more vulnerable to get damaged. Baby’s teeth are more prone to cavities and plaque build up due to their eating habits like keeping food in mouth for longer duration.

To help protect these delicate first smiles, Chicco’s specially designed baby toothpaste offers a thoughtful balance between safety and efficacy. It contains Xylitol, a natural ingredient known for reducing cavity-causing bacteria, and its fluoride and preservative free formulation helps in making it safe even if swallowed accidently, as babies often can’t spit toothpaste effectively in early months.

Most importantly, the toothpaste has low abrasive formula which is 75% lesser abrasive on baby’s teeth enamel making it gentle and effective for the baby, giving parents peace of mind about their child’s oral care. Available in flavours like Apple Banana (6M+) and Strawberry/Mixed Fruit (12M+), these formulations turn brushing into a fun habit, encouraging them to brush every day.

Chicco’s promise of quality oral care doesn’t end at toothpaste. The brand also offers toothbrushes with extra-soft tapered bristles, carefully designed to clean gently. The ergonomic grip makes them easy for parents to handle, and eventually, for toddlers to hold as they learn the brushing routine.

Mr. Rajesh Vohra, CEO of Artsana India, shared his thoughts on the occasion: “World Oral Health Day is a timely reminder for parents that good habits start early. It starts even before arrival of first tooth, it is recommended to clean the mouth and gums of babies respecting the sensitive gum tissues from the first months of life. We’ve spent considerable amount of time researching and crafting products that are safe, effective, and comfortable for babies. Our focus has always been to make early oral care easy and stress-free for parents while ensuring the highest level of protection for children. Through scientifically developed, gentle formulations, we want every parent to feel confident about their child’s oral health with Chicco Oral Care Range.

As more families seek safer, science-backed options for their babies, Chicco continues to prioritize transparency and quality in its product range.