New Delhi, 17th September 2024: ‘Broadway’, a revolutionary experiential commerce concept by the visionary entrepreneur Vivek Biyani and Venture Building Company Think9 officially launched its flagship store in Ambience Mall,Vasant Kunj, New Delhi today. This launch not only signifies the beginning of the brand’s footprint but also introduces the world to a revolutionary approach to retail – experiential commerce. It efficiently bridges the gap between digital-first brands and offline consumer experiences through content, creators and commerce.

Spanning an impressive 25,000 square feet, the Broadway, Delhi store is a marvel of modern design and is now open to all customers to walk in and experience the newest addition to the capital. Broadway has a solid line-up of over 115+ new age brands and an extensive roster of content creators under its unique Creators’ Commune Programme.

The store offers a wide array of categories, from beauty & personal care, health & wellness, fashion & lifestyle, catering to diverse consumer needs. What sets Broadway apart is its commitment to creating a space that is as much about experiences as it is about commerce. The store features the Broadway Studio, a dedicated content creation space equipped with cutting edge technology where content creators and brands can collaborate. The store also includes unique spaces such as a salon, consulting areas, a stage for performances as well as F&B experiences with two restaurants and a bar in the premises- making it a one-stop experiential destination for young consumers. This holistic approach is designed to provide an immersive experience that keeps customers coming back for more.

At Broadway, every shopper is treated like a star, with personalized services, endless customization options, and a carefully curated selection of products- making everyone who steps into the store, a “Show Shopper”.

The 3-day extravaganza witnessed the coming together of the movers and shakers of retail business space and D2C brand founders and investors such as Actor Rana Daggubati, Apurva Salarpuria of Salarpuria Group and Anarock Retail of with an attendance of over 3000 guests at the much anticipated launch. Renowned content creators in the lifestyle space joined forces as well, giving everyone a taste of the experiential commerce model that is innovative, inclusive and immersive, designed for maximum sensoriality and elevating existing shopping experience.

The launch encompassed a power packed 3 days of course events, experiences and brand insertions. The space comes alive with a salon that houses a menu of services for all beauty brands at the store, nutritionists for consults and a main stage that brings out the whole experiential commerce story like auctions,master classes, new fashion drops via events among many other exciting activities.

Vivek Biyani, the visionary founder of Broadway and a trailblazer in the Indian retail industry, emphasizes, “The concept of experiential commerce lies at the heart of Broadway’s vision. At Broadway- we aim to create an ecosystem that mirrors the online space for the digital natives; a simplified model that empowers digital-first brands to establish a tangible presence and connect with consumers on a deeper level; a vibrant community that celebrates creativity & discovery. We are proud to be at the forefront of this retail revolution and are very excited about our debut store.”

The Broadway store is designed to offer a dynamic experience, with events and activities every day. Each visit will reveal new and exciting happenings from live demos at the “Beauty on Air” salon, health & wellness expert sessions in the “Consultation Room,” to performances and exclusive launches on the “Main Stage,” visitors can always expect engagement in every corner.

Broadway is set to open two more stores in Hyderabad next month and in Mumbai by early 2025, further solidifying its place as a leader in the Indian retail space.