Bengaluru, 26th May, 2022: One of India’s fastest-growing food tech start-ups and preventive healthcare brand Bhookha Haathi Hospitality Private Limited (Bhookha Haathi) launches its proprietary offering, Chickpea Filter Coffee with Nature’s Basket’s 22 stores across India.
Taking pride in this moment adding another feather to the Brand’s cap:
Kusum Bhandari, Founder, Bhookha Haathi, said: Firstly we are really very excited about our association with Natures Basket! and feel extremely honoured to shelf one of our healthiest Chickpea Filter Coffee in 22 stores of Nature’s Basket present across India, secondly talking about Bhookha Haathi’ s caffeine-free Chickpea Filter Coffee, it not only tastes great but is also more energy-dense than regular caffeinated coffee and has naturally occurring benefits from chickpeas that are beneficial to consumers’ health and well-being. It is packed with antioxidants that are linked to reduced risk of ailments of all kinds, and it is a great alternative to caffeinated coffee that may not be suitable for everyone.”
Bhookha Haathi Chickpea Coffee comes with many health benefits such as improving digestion and functions of the nervous system, managing blood pressure and diabetes, being naturally rich in fibre, potassium, iron, magnesium, selenium & calcium, and being safe to consume during pregnancy and lactation. Moreover, it is 100% natural, vegan, healthy and contains no additives or preservatives.
Abhimanyu Rishi, Founder, Bhookha Haathi added to the same, saying: “Our Caffeine-free Chickpea Filter Coffee is a must-have for anyone who wishes to replace their regular caffeine intake with a healthier alternative. We believe Nature’s Basket is the right partner to help us reach out to our target consumer base.”
Deepak Maru, FMCG Category Head, Nature’s Basket said: “Our purchase team always keeps a lookout for such unique products and when we came across Bhookha Haathi Chickpea Filter Coffee, we found it to be a great fit to expand the reach of our beverage category to today’s health-conscious generation. With this launch, we are the first in India to offer this proprietary product to our consumers.”