29th, March, 2025: Mila Beauté, a homegrown Indian skin-friendly color cosmetics brand, has raised $2.16 million (approximately ₹18 crores) in its Pre-Series A funding round led by Rukam Capital. This investment values the company at ₹303 crore and marks a significant step forward in its journey to build a vertically integrated, Made-in-India beauty brand.

The freshly infused capital will primarily be deployed towards expansion and research & development. Mila Beauté aims to strengthen its core business in the color cosmetics segment while also investing in new product development, scaling operations, and deepening its market presence. A significant portion of the funds will go into upgrading its manufacturing capabilities, focusing on maintaining high product quality with minimal external dependencies.

Founded with a vision to create a truly Indian beauty brand, Mila Beauté has taken a distinctive approach by keeping its operations vertically integrated and minimising reliance on imports. This has not only ensured superior control over product quality but also aligned well with the ‘Make in India’ initiative.

Founders Saahil Nayar, Sachin Chadha and Keshav Chadha, Mila Beauté, said, “Our focus has always been on creating a beauty brand that’s not just trend-driven but deeply rooted in data and consumer insight. Today’s Indian consumers are discerning, and we believe they deserve products that are both high-quality and homegrown. Partnering with Rukam Capital gives us the strategic backing to scale faster, whether it’s investing in our own manufacturing, developing innovative skin friendly products, or strengthening our brand presence. Most importantly, it allows us to stay closely connected to our consumers while ensuring we never compromise on quality or our vision.”

Archana Jahagirdar Rukam Capital said, “The Indian beauty and cosmetics industry is at a fascinating juncture, with consumers increasingly seeking products tailored to the evolving needs of the modern audience. Mila Beauté stands out with its research-driven approach, prioritizing skincare and superior quality, set to redefine the beauty experience in the years ahead. The company’s vision, the founder’s leadership, and its commitment to innovation make it a compelling opportunity for us at Rukam Capital to support this dynamic segment. We are thrilled to be part of Mila Beauté’s growth journey and to contribute to its exciting future.”

Currently clocking annual revenues of $7.23 million, Mila Beauté is targeting a 2x growth in the next 12–18 months. The team remains focused on operational excellence and brand building without any immediate plans for acquisitions or leadership changes. With this funding, Mila Beauté is well-positioned to accelerate its expansion and continue developing high-quality, innovative Indian skin friendly color cosmetic products for the Indian market.