Bangalore, June 4th, 2025: The Bear House, a contemporary men’s apparel and accessories brand that specialises in smart work casuals, is all set to refresh everyday living in cities with its brand new visual campaign ‘In My City’.

Starting with the brand’s hometown, Bangalore, the campaign will rediscover the mundane, everyday life in the city and present the often-forgotten and neglected local streets and nooks that add to its charm, with a fresh new perspective.

In this campaign, you see Carlos, who is effortlessly stylish and delightfully impulsive, going around Bangalore’s familiar neighbourhoods and exploring the unknown in those familiar streets. With a camera slung over his shoulder and a journal in hand, every honking taxi and flickering neon sign becomes a marker on Carlos’s journey to understand the spirit of the city.

“We wanted to launch the ‘In My City’ series in a place that’s special to us — and for us, that’s Bangalore, the city where the brand was born! We explored Bangalore with fresh eyes — familiar streets and hidden corners took on new life as Carlos moved through them in our Bear House staples. Sometimes, a great outfit helps you see the city — and yourself — a little differently,” said Tanvi Somiya, Co-Founder of The Bear House.

Whether it’s a quiet stretch of road or a local café at Church Street or an iconic ice cream shop in Koramangala, each frame captures a moment that feels relatable and close to a Bangalore bred’s heart. The collection featured in the campaign leans into vibrant colours and easy, comfort-centric styles — from light pink floral and multi-colour abstract prints to textured polos and soft layering denim jackets – all designed in relaxed fits that celebrate comfort, movement, and the easygoing rhythm of the city.

The collection also features accessories that tie up the looks and the vibe altogether — suede-detailed sneakers built for all-day comfort, distressed caps that add character, crossbody bags with just the right amount of utility, and waist bags that work whether you’re biking through the city or grabbing brunch.

‘In My City’ launched across digital platforms on May 18, 2025, and will continue as a series spotlighting other cities over time, bringing local perspectives to everyday style. With this campaign, The Bear House focuses on making clothes for men who are always on the move, ready for whatever comes next.