Sep 12th, 2022, Gurgaon: Taking ahead Atmanirbhar Bharat Mission India’s leading D2C fashion brand Bacca Bucci has launched its power-packed music video campaign to showcase the power of youth, and how indigenous brands can take on global companies and are no less than them. The music video features Malhar Kalambe who has single-handedly cleaned tonnes of waste from Mumbai beaches along with other impact makers including environmentalists, skateboarders and bikers. Bacca Bucci which has already earned a leading spot with its youth-centric approach and focus on streetwear culture is committed to Make in India and taking actions toward a larger cause.
They have further launched a dance reel contest featuring the hook step in the music video to engage fashion-forward, conscious and energetic youth with its brand values. The video has already created a buzz over the internet and the same can be seen as hundreds of creators from both India and abroad have participated in their “#LiftUpTheScene Dance Reel Challenge”. The popularity of the song has reached far west to Tanzania as a Popular creator Mr. Kili Paul has agreed to participate in this challenge too.
“Bacca Bucci is not only a casual or athleisure brand but it serves a larger cause of aligning the youth and supporting them. We are a purpose-driven brand and perfectly understand the young minds who not just want to be fashion and style-forward but also want to contribute to noble endeavours and make a change. The music video is colourful, youthful and aptly resonates our vision of featuring the impact makers, promoting Atmanirbhar Bharat & Make in India, and establishing that indigenous brands are no less than their global counterparts,” said Mr. Anuj Nevatia, Co-Founder and Director
Centred on the energy, aspirations and power of the youth, the colourful music video captures the streets, beaches, neighbourhoods and localities of all corners of India like Mumbai, Bhopal, Hyderabad, and Kolkata to reflect the vibrant and energetic feel that Bacca Bucci offers through its products. The music video features Malhar Kalambe who can be seen cleaning the beach and entrusting Bacca Bucci boots in his clean-up drives. With funky and catchy beats perfectly matching the youthful vibes in the background, the music video successfully features young change-makers and talents across all genres such as dance, music, art, skateboarding and others.
Bacca Bucci is India’s first digital-first brand and it has served more than 5 million Gen Z and Millennial customers till date. The brand has achieved the milestone by staying true to its three main pillars–variety, quality and cost leadership. The brand loves to experiment with pop-colours, new-age tech, innovative materials to ensure every new design it introduces is distinctive. Bacca Bucci aims to continue growing as one of the best and leading D2C brands in India. Having registered pan-India presence through baccabucci.com, it is now eyeing big expansion overseas, starting UAE and some other nations. The brand also takes pride in being an environment-conscious brand, doing its bit by gradually switching to recyclable packaging by the end of 2022.