ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Vijaywada
India, 24 May 2022:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launch of an exclusive brand store in India’s sacred city, Vijaywada. Located at Governorpet, the new exclusive store is spread across 300 sq. ft. and will feature the company’s entire gamut of laptops, desktops, monitors, and other accessories under one roof. The exclusive store is a befitting testament to ASUS’s vision of its retail presence in India.
Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Andhra Pradesh being an important market for us, the inauguration of the new brand stores in Vijaywadawill play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
The new outlets take the mark of the brand’s total premium AES retail stores to 2in Andhra Pradesh and the first store in Vijaywada. The stores feature innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them with the first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging across PCs, desktops, smartphones, and a wide range of accessories.
Address of the retail store: R K Computers, 27-23-167, Gopal Reddy Road, Beside Big Bazaar, Governorpet, Vijayawada – 520002.