January 17, 2025

Around Town: Soho House Mumbai Hosts Project Tête-à-Tête, the Cool-Girl Pop-Up of the Season

On December 5th and 6th, Project Tête-à-Tête (PTAT), the luxury multi-brand fashion platform, is taking over Soho House Mumbai with its Party Edit pop-up. It’s giving “you can’t sit with us” energy, except, of course, everyone’s invited. Known for bringing together high-end fashion, emerging designers, and a curated mix of lifestyle products, PTAT is about to turn your shopping experience into a full-blown fashion moment.

This pop-up promises to be an unforgettable mash-up of the boldest, coolest brands, designed for those who live for main character energy. Expect to find everything from resort wear to party wear, beauty to jewelry. Featuring standout labels like Frisky, Advait, Muskahave, Itna Drama, Studio Live to Tell, and Thea Jewellery, PTAT is the place to shop if you want to channel your inner cool girl and elevate your wardrobe with pieces that scream “I’m here to make a statement.”

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But this isn’t just about shopping. Think of it as your own fashion montage. From exclusive meet-and-greets with designers to live demonstrations of the latest collections, PTAT is bringing the kind of energy that makes shopping feel like an adventure. Customize your purchases, interact with the creative minds behind your favorite pieces, and immerse yourself in the ultimate luxury shopping experience.

So whether you’re a risk-taker who lives for drama, a minimalist at heart, or someone who’s just in the mood to refresh your wardrobe with joy-sparking finds, PTAT has something for every fashion-forward individual. Grab your coolest tote, mark your calendars, and get ready to shop, slay, and create unforgettable fashion moments. You won’t want to miss this one.

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