October 2022: Amio Wellness, a brand that believes in taking a holistic approach to one’s well-being announced the launch of its intimate wellness category. The key category includes Intimate Stimulants in Red Wine and Cotton Candy Flavours. The brand is also coming up with Intimate Washes, Vaginal and Breast Creams, etc.

Amio is on a dual agenda, first – to break the cultural taboos by normalizing the use of intimate wellness products as a part of daily self-care, and second – to provide safe, pure and natural, and scientifically formulated products to enable and empower people to have enjoyable intimate experiences without any worries.

Commenting on the launch, Saniya Arora, Co-Founder – of Amio Wellness said, “We are on a mission to break the stereotype and turn intimacy into an accepted subject of day-to-day conversations. We aim to educate our community that it is equally important to focus on intimate and sexual well-being and not settle for disappointing and unpleasant experiences.

She further added, “Intimacy is at the core of every relationship and it encompasses much more than just sex. Yet unfortunately, it is mostly talked about in hushed tones. This awkwardness and unwillingness to address normal intimate issues often result in relationships falling apart or people enduring intimate problems that could easily be avoided”.