Ageas Federal Life Insurance launches Retirement Anthem

Mumbai, 11 July 2024: Ageas Federal Life Insurance, one of India’s leading private life insurers, has unveiled a new campaign for its latest offering, the ‘Ageas Federal Life Insurance Golden Years Pension Plan.’ Central to this campaign is a unique rap video featuring Ageas Federal Life Insurance employees, which underscores the company’s commitment to transparency, trust, and fostering strong connections with its customers. The video was filmed at the company’s office, adding an authentic touch to the message, and showcasing the genuine enthusiasm of the team.

This innovative rap video marks a fresh departure from traditional advertising approaches and aims to communicate the core message that retirement is fun and a time for enjoyment. It emphasizes that it is never too early or too late to start planning for a secure and fun retirement. With engaging lyrics and vibrant visuals, it encourages viewers to rethink their approach to retirement, focusing on living life to the fullest.

Speaking about the campaign, Khushali Girish, Deputy Vice President & Head of Products at Ageas Federal Life Insurance stated, “The ‘Golden Years Pension Plan’ rap video is a testament to our commitment to innovative marketing and customer engagement. Through our rap video, we aim to show that retirement is not just the end of a career but the beginning of a joyful and fulfilling phase of life. This campaign embodies our philosophy of living fearlessly and embracing the future with confidence. We believe that this campaign will add a touch of fun to the pension segment and also inspire individuals to take proactive steps towards securing their future in a stress-free manner.”

By adopting this creative and contemporary medium, Ageas Federal Life Insurance seeks to connect with a broader and more diverse audience, making the message of financial planning for retirement both accessible and appealing. To ensure maximum reach and resonance, the video will be available in Tamil, Malayalam, and Hindi, catering to a wide linguistic demographic.

The campaign, executed by the esteemed agency Left of Centre Marketing, promises to captivate audiences with its unique and lively approach. Gautam Jain, Partner at Left of Centre Marketing, said, “We are thrilled to partner with Ageas Federal Life Insurance on this groundbreaking campaign. By leveraging the power of music and rap, we aim to create a strong emotional connection with the audience, making the concept of retirement planning exciting and relatable.”

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