5 sales intelligence and engagement platforms to boost your business
Sales intelligence’ refers to the use of research and technologies such as data and analytics to help businesses find new prospects and increase sales. Today, companies have realized the importance of sales intelligence, and how empowering their sales teams with the right tools and technology can directly impact the bottom line. In fact, according to a report – LinkedIn State of Sales 2021, about 74% of sales professionals are interested in investing in sales intelligence tools. They increase productivity while cutting down on a drain of resources. Here are some of the top sales intelligence platforms best suited to an optimized flow of marketing and sales:
Apollo.io is a leading B2B sales and intelligence platform that helps sales teams find their ideal potential customers. With 1 million users on the platform, the company provides its clients with access to over 220 million contacts, along with intelligent insights on which ones are the best fit and the tools necessary to engage with those contacts. Apollo.io is trusted by over 168,000 companies globally and counts both start-ups and Fortune 500 companies among its clientele. Their goal is to help every sales professional reach the right person with the right message at the right time.
Apollo.io offers a one-stop platform to small and large businesses with an extensive database, an intelligence engine and workflow tools. This enables sales professionals to target leads with laser precision and easily manage all prospects from a single easy-to-use dashboard. The company provides a turnkey solution that not only streamlines the workflow but also provides access to accurate, tailored data on business prospects. It also integrates fully with other tools such as CRMs, allowing the user to have a single unified overview of the sales function.
Lusha is a leading B2B sales intelligence platform that helps business professionals establish a fast and true connection with their leads, contacts, and candidates through its simple, self-service products. With the aim of creating the world’s largest crowdsourced data community for B2B salespeople, Lusha was founded by Assaf Eisenstein and Yoni Tserruya in 2016. Sales professionals can identify, engage and close prospects with Lusha’s, prospecting platform, web extension and API. Lusha’s community has expanded to over 800,000 sales representatives, recruitment managers, and marketers and 223,000 sales organizations. Their customers range from small and medium businesses to enterprises including Google, Amazon, and Apple, among others.
RocketReach is a sales intelligence startup that connects professionals to new opportunities, powered by the largest and most accurate contact database. The company was started in 2016 bootstrapped by its founders, and focused on building a great product. In a few short years, the company has grown organically to become one of the largest business info-services platforms and productivity solutions for sales and recruitment teams at companies of all sizes, worldwide. RocketReach has over 11 million users around the world and some of the largest companies in the world – Apple, Google, Amazon, Adobe, Morgan Stanley, trust RocketReach to power their sales, recruitment, and marketing teams. RocketReach’s Salesforce and Zapier Integration allows companies to feed Rocketreach’s powerful data into a CRM, ATS or Database of their choice.
RocketReach’s chrome extension helps salespeople to add prospects and discover company insights on company websites. Additionally, the platform helps to send emails to newly found prospects directly through the RocketReach feature – OutReach. The platform’s powerful API powers external tools & workflows, solving business needs that range from sales enablement and marketing to analytics, and even academic research. The company has offices in San Francisco, New York City, and Bellevue, Washington with the team distributed throughout the U.S.
Seamless.AI is a lead management solution that helps businesses streamline processes related to lead conversion, market research, data importing, contact search, and more on a centralized platform. Founded by Brandon Bornancin and a group of award-winning entrepreneurs, Seamless was started to organize the world’s contacts and make them universally accessible and useful. Seamless.AI allows staff members to add and update automatically the built-in address book with details such as company name, contact person, email address, designation and phone number. It allows employees to identify prospects’ marketing efforts across multiple channels, including content, PPC, mobile, social networks and SEO. Additionally, users can access common connections to generate B2B referrals based on relevant contacts, accounts, industries, revenue, technographics, and employee counts. The platform facilitates integration with many third-party solutions, such as Google Sheets, LinkedIn, HubSpot, Microsoft Dynamics, Infusionsoft, Slack, and more.
ZoomInfo Technologies is a SaaS company and a global leader in go-to-market intelligence solutions. Founded in 2007 by Henry Schuck and Kirk Brown, the integrated cloud-based platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company has a large and diversified customer base consisting of over 20,000 customers from global enterprises, mid-market companies, and small businesses.
ZoomInfo’s data is maintained by a machine learning and AI engine. It pulls from millions of unique sources. It decides which data is accurate to publish on the platform. When the company’s attributes change like technologies, hiring new employees, new product launches, and opening of new locations. Headquartered in Vancouver, Washington, the company employs over 2,500 employees with offices across the U.S., Israel, UK, and India.