The campaign opens with a vibrant storyline- that personifies the flavour of Durga Puja in Kolkata. Generated with AI and a graphical monochromatic theme, this campaign weaves a tale of pandal hoppers during the festivities.

Kolkata, 1st Oct: Ahead of the festival season, TV9 Bangla enlivens the spirit of the most awaited Durga Puja in a unique style. The campaign speaks about the different popular areas of Kolkata where pandal hoppers usually visit. It talks about the renowned Bagbazar which is known for its traditional theme, and the Maddox puja which is known for its young and vibrant crowd that gathers for adda, Durga puja at Bosepukur, was the first among others, to introduce the concept of theme pujas in Kolkata. The light and décor of Ekdalia Evergreen are not left behind. Besides these, the song recalls some popular pujas of Naktala, Samaj Sebi, and et. al.

Video Link: https://youtu.be/8VIgkGYwcwU

The campaign displays two protagonists, who are visiting pandals across the city. At the same time, the OB van of TV9 Bangla can be seen plying the city reaching some district hotspots of Bengal like Hazar Duari, Bandel Church, and Cooch Behar Raj Bari.

Highlighting the tagline of TV9 Bangla’s ‘Na Dekhleyi Noye’ this punchline has been well crafted and incorporated in this brand-new campaign song of Durga Puja- ‘Na Dekhleyi Noye,’ which means ‘not complete without seeing’. This implies that TV9 Bangla news channel serves the best-breaking news of the day, and each day cannot be complete without seeing the news served in this news channel. Likewise, Ma Durga in Durga puja cannot be completed without seeing her. The music in this campaign is mellifluous and carries our hearts to imbibe into the festive vibes.

The outlay used in the campaign has been animated with the blend of AI and graphics. The hand sketched and painted graphics displayed in the animation has been ideally juxtaposed with the tempo of the background score. AI has been used thoroughly to amplify animation and after framing of each shot, VFX has been deployed to create special effects.

The credit of this campaign song deserves mention:

Agency: NEO - The Creative Company

Music composition: Ishaan

Singer - Upal Sengupta

On this occasion, Amritanshu Bhattacharya, Managing Editor & Business Head, TV9 Bangla asserts, “TV9 Bangla has been serving ground-breaking and factfinding news across Bengal. With Durga puja approaching, we are proud to present a contemporary puja release campaign that has a realistic touch of news. On deploying AI technology and graphical representation, this song will ring into the mood of festivities.”