Bengaluru, 28th May 2024:  Supertails, the leading tech-enabled pet–care brand, marks its third anniversary by celebrating significant growth, innovation, and unwavering dedication to first-time pet parents across India. To commemorate this milestone, Supertails announced India’s first–of–its–kind pet awards show – Pawscars, offering pet parents a wonderful opportunity to showcase and celebrate their beloved pets’ adorable antics, impressive tricks, and heartwarming moments.

Additionally, the brand launched Supertails’ Big Birthday Bash with a film announcing the “Big Birthday Bash Sale,” running from 26th May to 3rd June. During this period, pet parents can enjoy incredible discounts, irresistible offers, giveaways, and gifts that are bound to bring joy to the hearts of both pets and their parents.

Recognising the deeply shared universal emotion of wanting to show off our fur babies, Supertails created a platform where pet parents could proudly display their pets’ talents and charm. The enthusiasm for Pawscars has been overwhelming, with adorable submissions across categories including Master of Mischief, Naptime Ninja, and The Scratch Machine. With over 5000 entries, this event marks a significant milestone in Supertails‘ mission to build a thriving pet parent community in India.

For the anniversary, Supertails is also tapping into the trend of pet influencers, which is taking social media by storm. With the Big Birthday Bash campaign, the brand is partnering with over 200 pet influencers, affectionately called Superstars by Supertails. These influencers, collectively garnering a reach of over 5 million pet lovers, will receive custom birthday boxes from the brand.

Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails, said, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realised this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”

Since its inception in June 2021, Supertails has aimed to establish the ultimate pet care ecosystem, with over 80% of its business coming from repeat customers—a testament to the positive impact they have created. Over the past year, the company has experienced a remarkable increase in its consumer base, with notable growth in tier 2 and 3 cities. To further enhance customer experience, the company recently introduced Supertails Pharmacy, becoming a full-stack platform offering pet supplies, online vet consultations, and online behavior training. As the largest provider of teleconsultations in India, with over 1 lakh successful consultations to date, Supertails has established itself as a reliable platform that addresses the unique needs of pet parents at every stage of their “pawrent” journey.