Hyderabad. Feb 11: Gemini Edibles and Fats India Ltd (GEF India), the makers of Freedom Healthy Cooking Oils is creating a strong buzz at the iconic Numaish Industrial Exhibition at the Exhibition Grounds, Nampally, with an exciting assured gifts campaign that blends engagement, entertainment and consumer rewards. Designed to connect with families and shoppers, the Freedom stall has emerged as a high-footfall destination, especially among women visitors, reinforcing the brand’s deep-rooted presence in everyday Indian kitchens.
At Numaish, Freedom Healthy Cooking Oils has introduced a lively cricket themed interactive activity that invites visitors to participate and win assured gifts on every purchase of Freedom Oil. The experience mirrors the spirit of the game, making shopping both fun and memorable, while encouraging meaningful consumer interaction with the brand. Based on the runs scored in the activity, participants receive instant gifts ranging from utility items to premium rewards.
The assured rewards include a box for two runs, a steel ladle for four runs, a ₹100 voucher for scoring a six, and a copper bottle for six-plus runs. Adding to the excitement, visitors who manage to hit three consecutive sixes stand a chance to win an electric kettle, making the activity a major attraction at the exhibition and driving enthusiastic participation throughout the day.
Speaking about Freedom’s presence at Numaish, Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Healthy Cooking Oils, said, “We are delighted to engage with consumers at Numaish through an experience that is interactive, rewarding and aligned with the joy of everyday cooking. Our objective is to connect directly with families, particularly homemakers, while reinforcing our commitment to purity, hygiene and quality. Initiatives like these allow us to celebrate consumer trust while making the brand experience enjoyable and meaningful.”
Adding to this, Mr. Chetan Pimpalkhute, General Manager – Marketing, Freedom Healthy Cooking Oils, stated, “At Freedom, purity and hygiene are non negotiable. Our state of the art manufacturing processes, which are completely free from human touch, ensure that every drop of Freedom Oil meets the highest standards of quality. Through engaging platforms like Numaish, we aim to build awareness around our stringent quality practices while offering consumers moments of delight through assured rewards.”
Visitors to the Freedom stall can not only participate in the cricket themed activity but also interact with brand representatives to learn more about Freedom’s quality assurance processes and manufacturing excellence. With its vibrant setup, practical gifts and strong consumer connect, the Freedom Oil stall continues to draw steady crowds at Numaish.
With this engaging initiative, Freedom Healthy Cooking Oils reaffirms its focus on consumer-centric innovation, combining trust, quality and excitement. As a brand trusted by millions of households across India, Freedom continues to strengthen its bond with consumers while setting new benchmarks in engagement at one of the country’s most celebrated exhibitions.