Dec 5:- PepsiCo India has announced the launch of Red Rock Deli®, Australia’s iconic gourmet snack brand, in India. Known for its chef-style flavour layering and premium snacking experience, Red Rock Deli® is crafted with sunflower oil and prepared through Baked, Popped and Slow-Cooked Kettle advanced technologies. The range features four globally inspired flavours, Basil Thai Sweet Chilli (Kettle), Olive & Greek Salad (Baked), Cheddar & Parmesan Risotto Style (baked) and Popped Chips: Cheese & Korean Buldak (Popped).
As Indian consumers increasingly seek transparency, better ingredients and mindful indulgence, Red Rock Deli® is positioned as a new-age gourmet snack for those who want premium taste without compromise. With the use of sunflower oil, low-fat baked formats, lighter popped textures and carefully layered seasonings, each variant is thoughtfully crafted to deliver refined crunch, and depth of flavour, without the heaviness of conventional snacking.
Loved worldwide, Red Rock Deli® is now made in India with a clear philosophy Savour the Adventure. The launch is supported by a visually striking film that brings this philosophy alive through an ingredient-first, multi-sensorial narrative, spotlighting handpicked globally inspired flavours, premium ingredient craftsmanship, refined crunch and clean codes of sunflower oil.
Sharing her thoughts on brand’s debut, Saakshi Verma Menon, Chief Marketing Officer Foods, PepsiCo India, said,
“The launch of Red Rock Deli® is a defining phase in PepsiCo’s journey in India. We are today very proud to bring to the Indian consumer an experience of mindful snacking through cleaner flavours, purposeful choices and thoughtful craftsmanship. By using sunflower oil exclusively across this range, Red Rock Deli® brings together vibrant flavours, uncompromised ingredients and a more considered way to indulge. With three unique technologies kettle, baked (with 40% less fat**) and popped – we are offering the Indian consumer a range that will shape the next chapter of snacking of mindful and intentional indulgence.”
“Red Rock Deli® is all about exotic, new flavours in snacking and ‘Savour the Adventure’ is our way of inviting gastronauts into this world of culinary discovery. The idea of treating your taste buds to a deliciously unexpected ride inspired us to build the campaign through a visual fantasy that glorifies the food. The narrative’s drama and score capture the anticipation and suspense of the flavourful notes you discover as you munch an experience every food connoisseur cherishes”, said Nitin Pradhan Group Executive Creative Director, Creative Head Delhi, Leo India
Ahead of the launch, Red Rock Deli® began building excitement through a wave of conversation led by some of India’s popular food and lifestyle creators. They offered early glimpses into the brand’s flavour stories, global inspirations and crafted textures, sparking curiosity in a way that felt organic and discovery-led. Paired with a digital-first rollout on quick-commerce, consumers could try the product the moment they came across it, making the journey from intrigue to tasting almost instant.
Bringing the product story to life, the brand hosted a curated experience, The Evening Edit an intimate gathering of chefs, tastemakers and food creators. Led by Chef Kunal Kapur, the evening invited guests into the world of Red Rock Deli® through a sensorial tasting journey that celebrated flavour craftsmanship, ingredient storytelling and the brand’s global gourmet roots.
Available across leading quick commerce platforms, Red Rock Deli® reflects PepsiCo India’s continued focus on creating differentiated snacking experiences for a new generation of consumers, combining global inspiration with local relevance and a deep passion for taste innovation.