New Delhi/Bengaluru, May 12, 2022: With an aim of celebrating the success of small business owners and farmers, ffreedom app (a part of IndianMoney.com) has announced the launch of a first-of-its-kind show ‘Icons of Bharat’ in association with NDTV India. Icons of Bharat is a series that will celebrate the real stories of the people who are building a better Bharat.

As we celebrate 75 years of India’s independence, Icons of Bharat is a platform that celebrates the extraordinary courage and inspiration of those who dared to dream, and then developed their skills to achieve their dreams through their businesses. With skilling being a key priority for our nation today, the show is dedicated to those who have not only been instrumental in bringing India thus far in its evolutionary journey, but also hold within them the power and potential to enable India in the global map as the Vishwaguru, building a Bharat of job-creators and not just job-seekers.

Icons of Bharat wants to inspire millions of Indians by showcasing the success stories of chosen Icons who have succeeded in their respective fields. The show also aims to encourage audiences across the country to hone their skills and to become part of a workforce that drives the country’s economic growth, while empowering people to harness their skills into successful businesses.

Through a unique story-based format, the programme will felicitate people who have built their skills and livelihoods in different ways, while achieving financial freedom and becoming job-creators. These Icons of Bharat could be those who have set up businesses to solve local needs or farmers who found new methods to improve farming practices.

As a part of the programme, 60 Icons of Bharat will showcase their stories and each week will be celebrated with a “Story of the Week” for the show.

Listening to these stories will be ffreedom Ambassadors, leading entrepreneurs and luminaries who have made their mark in society.

“India is on its way to becoming a global superpower and this is owing to the efforts of every entrepreneur and every farmer who have contributed towards the growth of the economy. However, this is often overlooked. That’s how the idea behind ‘Icons of Bharat’ came about as we believe these are the people who need to be celebrated. And they have the power to influence the current and future generations of the country”, said C S Sudheer, Founder and CEO of IndianMoney.com

“NDTV is very pleased to be associated with “Icons of Bharat” – which will focus on success stories in India. Working with the platform IndianMoney, we feel sure the show will inspire millions of Indians”, said Prannoy Roy, Co-Founder, NDTV.

Icons of Bharat is now inviting applications. People can submit their entries through the link – https://iconsofbharat.ffreedom.com/ or through the ffreedom App.

The programme will feature five Icons of Bharat per episode and air on NDTV India from May 29, 2022 (tbd) on Saturdays & Sundays from 9:30 pm to 10:30 pm (tbd). It will air for a duration of three months.