December 1, 2023

SATO India launches its campaign #DhoDaal to raise awareness towards hand hygiene and behaviour change amongst rural community

Hyderabad, April 2022: SATO, a well-known name in accessible hygiene and sanitation solutions, has always worked towards the betterment of the community. With an objective of reaching and connecting with people where there is still a lack of accessibility and information related to handwashing, SATO has launched its new campaign #DhoDaal to make hand hygiene easy and affordable for all. This campaign is an extension to the launch of its new award-winning handwashing product SATO Tap in India

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SATO has used innovative rural marketing to reach out its target audience. The perfect use of influencer in combination with mass media- community radio station and wall branding ensured that the message of hand hygiene reaches to maximum people. For the campaign #DhoDaal, the brand collaborated with the content creator and an influencer, Anuj Tutter famed for tutting dance moves along with his granny to highlight the most cost-effective and simplest way of hand washing through an engaging form that involves intricate movements of the fingers.

In addition to the tutting video and considering the vast reach and influence of IVR based voice platforms, SATO has associated with Gramvaani in regions of UP, Bihar, MP and Jharkhand to spread the mass message on the importance of handwashing and SATO Tap which is easy to use and affordable. The brand has also used commercial wall branding in the multiple locations of Uttar Pradesh and West Bengal to spread the message.

Commenting on the launch of the #DhoDaal Campaign Ms. Anandita Kakkar, Marketing South Asia – Leader, SATO, said “We are very excited to announce our very first campaign to launch SATO Tap in India. As the word suggests #DhoDaal, our aim through this campaign is to come together and create a punch towards hand hygiene. We are always looking for accessible and creative ways to   reach out to our target audiences with a solution which is simple, affordable and highly effective that works for all: from kids to the elderly. We hope that through this campaign we connect with our communities and tell them about the importance of handwashing and lets together #DhoDaal the problem of lack of accessibility for hand-washing.”

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