Mumbai, October 24th , 2024: Hoopr, the startup renowned for its tech-led music licensing solutions, has launched Hoopr Brand Solutions (HBS) – a new creative-tech arm, to strengthen its B2B offerings. With this, Hoopr aims to bring together its platform, music library and its vast creator network to offer music-led, integrated brand solutions. As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine the integration of music, content, and community for brand engagement.
Hoopr Brand Solutions is spearheaded by Meghna Mittal (Co-founder & CRO), along with Kartikeya Haritwal (Sales Head) and Alok Kaul (Creative Lead), under the able guidance of Gaurav Dagaonkar (Co-founder & CEO). HBS endeavors to work closely with brands and their creative agencies in a bid to identify the most seamless and impactful music integrations in their sustained creative strategies – right from launch, to awareness, to promotions, to engagement.
“At Hoopr, we’ve always been passionate about empowering creators and brands with high-quality music,” said Gaurav Dagaonkar, Co-founder and CEO of Hoopr. “Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we’re bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”
HBS shall tap into Hoopr’s 250,000+ artist and creator network, through its platform, to offer brands a high-quality, low-cost turnaround for songs, brand anthems and music videos, in multiple languages and a wide array of genres. It will then facilitate music distribution on streaming platforms as well as amplification on social media like Instagram, YouTube and Snap, through its creator community. HBS has also partnered with popular YouTube music channel, Songfest, to offer wider reach, distribution and engagement to brands.
The company believes that music-led campaigns offer a higher organic engagement and brand recall as compared to traditional advertising.
“Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies,” said Meghna Mittal, Co-founder & CRO of Hoopr. “With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”
Mittal continues to elaborate, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”
HBS has already partnered with some of India’s most prominent brands and agencies including Himalaya, Myntra, ITC, Motivator World as clients, and has partnered with artists such as Monali Thakur, Nikita Gandhi and Shaan, along with multiple independent artists.
Dagaonkar’s extensive experience as an award-winning music director, along with his academic pedigree as an alumnus of IIM Ahmedabad, reinforces Hoopr’s credibility in creating successful, innovative music marketing strategies. The company’s unique combination of expertise in music, technology, and community engagement makes it a trailblazer in the Indian market.
Hoopr Brand Solutions is tapping into the ₹3,500 crore creator market, alongside the rapidly expanding ₹40,000 crore digital advertising market, positioning itself as a key player in the advertising ecosystem. The company’s data-driven approach, backed by its own tech platform, creator network and ad-ex insights, will offer measurable ROI for brands seeking innovative brand solutions through music. By focusing on collaboration and co-creation with both brands and content creators, Hoopr is committed to building long-term intellectual properties that leave a lasting impact.