BANGALORE, India, 28 March 2024

ZEISS is a German brand in optics and optoelectronics and an internationally renowned producer of cinema lenses for more than 100 years. The brand in India has launched ZEISS Nano Primes – the first high-speed (T1.5 throughout) cine lenses made specifically for mirrorless full frame cameras – initially available with Sony E-mount in the Indian market. This launch closes the gap between entry-level and high- end cine lenses and increases accessibility and versatility for all cinematographers.

 ZEISS is the world’s leading company when it comes to developing and producing high-performance camera lenses for all areas of cinematography. The company shapes the lens market with innovative designs at the highest quality, enabling artists to achieve their ambitions and visions.

Talking about the latest introduction to the Indian market, Mr. Umender Shah, Head of Business – Cine, India & SAARC, Carl Zeiss India (Bangalore) Pvt. Ltd. said, “As the movie industry in India continues to flourish, with a surge in OTT content and a growing demand for high-quality cinematography, ZEISS is at the forefront of empowering cinematographers to create exceptional content. Our latest Nano Prime Lenses are not just introducing a novel concept into the Indian market, but also expanding our target audience to include not just high-end film productions, but also crews involved in creating documentaries and commercials among others. This strategic move is particularly significant in an era where film and video industry budgets are becoming increasingly constrained. With the Nano Primes, all filmmakers are now empowered to produce a unique, cinematic ZEISS look that is unparalleled.”

ZEISS in India has recently concluded 6 multi-city launch events across the country, connecting with renowned Cinematographer, Independent film makers, Corporate film makers, Rentals, Cine Association, and Cine Institutes. These professionals had the opportunity to test the 6 available focal lengths (18mm/T1.5, 24mm/T1.5, 35mm /T1.5, 50mm/T1.5, 75mm/T1.5, 100mm/T1.5), and gain first-hand impressions of its Versatile cinematic look, compact, and light weight design.

With its light weight and professional handling, ZEISS Nano Prime lenses are designed to fit right into established film crew workflows. Thanks to the compact design along with the usual ZEISS quality, the lens family can be used reliably in dynamic or constricted shooting situations, even under adverse conditions. Consistent positioning of the focus and iris rings across all focal lengths ensures quick and uncomplicated lens changes. The calibrated focus scales are easy to read and a long 280°focus rotation aids precise focus pulling. In addition, the iris ring features 90° rotation and a non-linear scale to enable fine aperture adjustment.