Of late, luxury real estate in India has been booming. Increasingly, a large number of people have been attracted to high-end properties promising a great place to live in. According to research conducted by Cushman and Wakefield and others for the first quarter of 2024 in housing developments, developers are choosing Delhi-NCR as their prime hub for their luxury housing projects covering almost 60% of Delhi-NCR and up to 15,000 per sq. which speaks for itself.

Evolving Buyer Preferences

Luxury home buyers today demand much more from a house than merely a brick-and-mortar structure and heavily significantly sophisticated living experiences. Developers have to respond to these changing buyer preferences of today. From smart homes to posh, lavish social zones and top-notch amenities, modern luxury projects boast an array of heavily sophisticated living experiences. These will range from the most modern form of fitness centers and rejuvenating wellness spas to exquisitely landscaped gardens, private swimming pools, and other state-of-the-art security systems that provide a high degree of comfort, luxury, and value addition.

Upscale Living: The New Norm

Consumers now prefer luxury and comfort post-covid which has put India’s housing market on a fast track. Recent reports indicate that luxury homes demand is outperforming the affordable housing segment, indicating a changing market trend where buyers have now started to look at quality of life. Two evident factors have contributed to this rising demand: properties that present luxurious features and are located in prestigious areas.

Fuelling the Trend

Recent data substantiates the growing interest in luxury homes. In Q1-2024, luxury homes dominated news launches in India contributing to nearly 34% of all launches. This trend reflects a changing buyer preference in the last couple of years which has helped the luxury segment outperform affordable housing. This is reflected in upscale projects being developed and completed at a rapid pace through technological support and strict compliance.

In other words, the rise in luxury home sales across India highlights a clear preference for lifestyle and quality. Delhi-NCR leads in this trend, with so many luxurious residential options catering to the aspirational needs of modern buyers. With leading developers at the helm of affairs, this region is fast getting onto the radar of those seeking just the right dosage of sophistication and comfort in their homes.

Delhi-NCR: The Epitome of Luxury Living

Delhi-NCR, among all the luxury destinations in India, is regarded as the principal. According to recent reports, Delhi-NCR is headlining the luxury realm with distinct features, including a mature realty market, superior amenities, and a range of premium projects.

During Q1 2024, NCR is amongst the top cities that have witnessed the highest sales in the luxury homes category with a notable 39% share in the total housing sale. In general, location, great infrastructure, and connectivity acted like a magic mantra. Several developers offering luxury homes in NCR are constantly redefining the luxury landscape in regions like Noida and Gurugram.

Renowned developers like Gulshan Group, Prateek Group, and County Group, in Noida while DLF, Central Park, MRG, and Pyramid Infratech are instrumental in rewriting the luxury story of Gurugram.

Gulshan Group has been present in NCR for over three decades crafting and creating the finest luxury products in Noida. Likewise, Prateek Group with an 18+ year legacy has also significantly contributed to Noida’s luxury homes trend. The group’s new project Prateek Canary in Sector-150, Noida, embodies the concept of modern luxury living. This development epitomizes elegance and comfort with a host of high-end amenities and stands out as an appealing choice for every discerning buyer desiring a better way of life.

In Gurugram, DLF spearheaded the luxury housing trend and it continues to excite buyers and investors with its intriguing projects. While other developers like Central Park, MRG, and Pyramid are equally contributing to society’s luxury homes trends.