Jan 05th: V–Guard Industries Limited today launched its upgraded Rejive RO Water Purifier Series with a 2–year unconditional warranty and BIS-compliant 40% water recovery – directly addressing Indian consumers’ top concerns around long-term reliability and water wastage. Available exclusively on Amazon, Flipkart and vguard.com, the new range achieves 40% water savings even in extreme hard-water conditions with TDS levels as high as 2000 ppm, a common challenge across many Indian households. Delivering superior purity, healthier hydration and enhanced convenience, this offering is tailored to Indian water conditions.Responding to rising consumer expectations around purity, taste and long-term reliability, the new Rejive Series places four core advancements at the centre of its upgrade:
- A powerful Alkaline Powered 3-in-1 Health Charger for enhanced hydration
- Superior 304-grade Stainless Steel Tank options for unmatched hygiene
- BIS-compliant 40% high water recovery even in extreme hard-water conditions (TDS of 2000 ppm)
- A 2–Year Unconditional Warranty on select Rejive 2X variants – offered with proactive service promise
At the heart of the series is V–Guard’s Alkaline Powered 3-in-1 Health Charger, which enriches RO-purified water with essential minerals, improves pH balance and enhances taste to deliver healthier, more refreshing drinking water. The purifiers are further built with DuoGuard Filtration Technology, offering multi-stage protection and eliminates the need for an external pre-filter. It helps in 24×7 anti-microbial protection and uninterrupted pure water in low pressure areas. By integrating the essential pre-filtration stages right inside the purifier, V–Guard Rejive also boasts a sleek, compact design that fits effortlessly into any modern kitchen. The purifiers meet the latest BIS and NGT norms with up to 40% water recovery – a critical requirement in a country where water scarcity is an increasing concern.
Strengthening its focus on hygiene, the range includes welding-free, corrosion-resistant 304-grade Stainless Steel Tank variants, designed to keep purified water fresh, safe and contamination-free round the clock. Select 2X variants also offer a Two-Year No Questions Asked Warranty, reinforced by V–Guard’s expanding network of direct service centres across metros and adjoining cities to deliver prompt, assured support.
Speaking on the launch, Mr. Mithun Chittilappilly, Managing Director of V–Guard Industries Ltd, said, “Water quality varies widely across India, and consumers today expect solutions that deliver safety, wellness and trust. At V–Guard, our focus has always been on elevating everyday living through purposeful innovation and a deep understanding of consumer needs. The upgraded Rejive Series is a testament to this commitment – bringing together advanced purification, higher water savings and the reassurance of unconditional warranty backed by a proactive service promise, to ensure a healthier, more reliable drinking experience. This refresh is more than a portfolio upgrade; it reinforces our promise to deliver intelligently engineered, future-ready home solutions that embody the care, quality and assurance associated with V–Guard.”
Further commenting on the launch and remarking on the new series, Mr. Ramachandran V, Director & COO, V–Guard Industries Ltd, added, “We are pleased to introduce the enhanced Rejive Series to our e-commerce audience – a segment that increasingly seeks dependable quality and intelligently designed experiences. This refresh strengthens our position in a fast-evolving category shaped by rising expectations around health, sustainability and long-term assurance. With this upgraded portfolio, we have focused on delivering a more refined purification experience tailored to India’s diverse water conditions, while retaining the convenience and reliability synonymous with V–Guard. Supported by our expanding direct service ecosystem, the new Rejive Series offers online consumers a solution that truly aligns with the aspirations of modern homes.”
The new Rejive RO portfolio will be available in six variants, offering both food-grade plastic tank and stainless-steel tank options. The series offers large storage capacities of 6.5 litres (plastic tank models) and 5.5 litres (stainless steel models), ensuring uninterrupted access to purified water for families throughout the day. Each variant is designed to deliver consistent performance across diverse water sources, making it a dependable choice for modern Indian homes.
- RO + UF + Alkaline + Mineral (Plastic Tank)
- RO + UF + Alkaline + Mineral 2X (Plastic Tank)
- RO + UV + UF + Alkaline + Mineral (Plastic Tank)
- RO + UV + UF + Alkaline + Mineral 2X (Plastic Tank)
- RO + UF + Alkaline + Mineral 2X (Stainless Steel Tank)
- RO + UV + UF + Alkaline + Mineral 2X (Stainless Steel Tank)
Pricing & Availability
The upgraded Rejive Series will be available exclusively on Amazon, Flipkart and vguard.com starting January 4th 2026.