Mumbai, September 12, 2025 – Urban Jungle, the new-age travel gear brand known for blending sleek functionality with bold style, is embracing spontaneity and offbeat storytelling as its brand ethos. Taking inspiration from the unscripted, relatable language of comedy, Urban Jungle is stepping up its humour-led content playbook with collaborations that bring its cultural positioning to life.
The brand’s latest collaborations include a podcast-style reel with stand-up comedian Samay Raina, where Urban Jungle’s bags became part of the punchline, creating “ads that don’t feel like ads.” Extending this ethos into a live, interactive format, Urban Jungle partnered with The Mid-Size Improv Show for Unplanned at Habitat, Khar, an evening of unscripted comedy led by performers Neville Bharucha, Tanvika Parlikar, Trisha Kanga, Shantanu Anam, Manik Papneja, Sahir Mehta, Aditya Kashyap, and Tarang Hardikar. With audiences joining in through spontaneous games and brand integrations, the show mirrored Urban Jungle’s belief in flexibility, originality, and everyday journeys that are anything but ordinary.
“Our collaboration with Samay Raina has been an incredible success, authentic and bold, just like our products. Our ethos has always been simple: create bags that are refreshingly different from the tired black-and-blue crowd. This campaign isn’t a product commercial; it’s a call to break free from the ordinary and enjoy the journey. Samay doesn’t take the usual route, and neither do we. We’re just getting started, and we’re excited to keep pushing boundaries with a community that loves travel as much as we do,” said Tanisha Jatia, Founder & Brand Lead, Urban Jungle.
Urban Jungle’s spontaneous, humor-led storytelling is carving a niche where travel meets culture. By embracing relatability, improv, and internet humor, the brand is strengthening its connection with young India and continuing to blur the line between entertainment and advertising.
