New Delhi, 13 March 2024: Type Beauty, a high-performance makeup brand has established itself in the safe and inclusive beauty space. It has gained recognition as the go-to makeup line that goes a step further towards a remedial homegrown makeup brand in its milestone journey of a year. Type Beauty has added a new range of mascaras, called LASH OUT, to its portfolio. The range includes three different variants: Lash Out Lengthening Mascara, which has a thin wand for maximum length application and is the perfect product to catch those pesky lower lashes; Lash Out Volumizing Mascara, which has an S-shaped thick wand designed for maximum volume application; and Lash Out Curling Mascara, which comes with a C-shaped curling wand that lifts and defines lashes for a dramatic, long-lasting curl.
Each of these product variants contains a multi-peptide complex and arginine that help induce lash growth and condition the lashes, respectively. The product range is also waterproof, ensuring that the mascara stays on for longer. All Mascaras are available at an MRP of 699 at Type Beauty Inc.
Ananya Kapur, Founder of Type Beauty Inc. quotes, “Type Beauty Inc. is proud to redefine beauty standards with our revolutionary mascara trio – Lash Out. With potent blends of Multi-Peptide complex and Arginine, our mascaras offer unparalleled length, volume, and curls while nurturing lashes. We’re excited to empower individuals to elevate their lash game with confidence and style, especially on Women’s Day. Lash Out is our gift to you, celebrating your beauty.”
To unveil and introduce this product line, Type Beauty had partnered with Buen Delhi as their venue partner for their newest “Lash Out Mascaras” range launch. This launch was held on Women’s day and the event was elevated with invites sent out to the most successful and inspiring women entrepreneurs and the media to unveil the mascara.
“It was a pleasure to host Type Beauty’s Launch at Buen’s. Our team was full of spirits and zeal to make Type’s Launch a huge success. On the occasion of Women’s Day, it was a delight to be around such successful and empowered women who are now a leading face in industries. We felt equally motivated and inspired having witnessed the unfolding.”, says Sagar Garg, Owner of Buen.
The brand was all geared up this Women’s day and attracted positive feedback from the invited established Women Entrepreneurs, beauty media and influencers that were present at the launch event. The success of the event most definitely reaffirmed Type’s position as a leader in innovation and its dedication to delivering high-quality beauty solutions.