Mumbai, January 31st, 2023: Zivame, India’s No 1 intimate wear brand, announces the launch of its new brand campaign #WearYourConfidence, encouraging women to confidently seize the day. The core insight behind the campaign is that confidence is needed in every aspect of our lives, in our every day. And the right intimate wear designed for your body empowers you to confidently take on any day.

The film showcases women across various life stages and different situations, confidently seizing the day with the right intimate wear by their side. From a teenager taking on a hectic school day with the right support to a mature woman taking on new fitness challenges with the confidence of the right fit, from a newbie mom handling the challenges of a new life stage without compromising on comfort, to a group of young women enjoying carefree moments of joy, the campaign showcases how the right fit on the inside makes you confident on the outside. The campaign celebrates inclusivity and showcases that we all need that dose of confidence to power through the hurdles of everyday life.

Zivame has always led the charge in changing perceptions of the intimate wear category in India and this campaign showcases how intimate wear, that fits right empowers every woman to feel her confident best.

Lavanya Pachisia COO of Zivame, said “Our campaign celebrates every Indian woman and her diverse everyday, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward”.

Sonal Chhajerh, Group Executive Creative Director, Leo Burnett, Mumbai, said, “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need”.

Credits:

•  Creative Agency: Leo Burnett
•  Production House: Prodigious Films
•  Director: Jessica Sadna