New Delhi, 17 March 2023- TO THE NEW, a digital transformation and product engineering company, will be launching VideoReady Go, as part of its VideoReady OTT solution suite, at the NAB (National Association of Broadcasters) Show 2023. The VideoReady Go aims to empower streaming businesses to launch a production-grade OTT platform in a few minutes with a few clicks, with full flexibility for ongoing customization.

VideoReady Go will be an end-to-end, comprehensive, and highly advanced OTT solution that will enable media companies to launch their OTT platforms, on their own, with their branding and content in just a few minutes. The solution is designed to be flexible, scalable, and adaptable, enabling the OTT platform to customize as per their business requirement. At NAB, visitors can visit THE NEW’s booth and try launching their OTT platform on their own using this solution at the Do-it-Yourself desk at booth number W3915.

Media companies seek ways to reach their audiences quickly and efficiently while meeting their brand and experience benchmarks. VideoReady Go will help them by launching their new OTT platforms much faster, even in comparison to the other OTT SaaS solutions available in the market that have very limited features and customization possibilities but usually lags in user experience.

“VideoReady Go is going to bring significant value to the OTT industry,” said Manish Sinha, Vice President & Business Head – of OTT Solutions & Services, TO THE NEW. “Our solution is designed to remove the complexity and barriers associated with launching an OTT service, making it a few clicks and a few minutes process for our customers. VideoReady Go will give small to medium players a production-ready platform from Day 1, while the bigger players looking for a fully custom solution can leverage it to have a head start with a comprehensive MVP launch with incremental releases for custom needs,” he added.

VideoReady Go includes a range of features and capabilities, including:

Customizable interfaces and user journey

Support for multiple device platforms, including mobile, web, Smart TV, Streaming boxes/ sticks/ consoles

Content management and monetization tools

Analytics and reporting dashboards

Cloud-based infrastructure with 24×7 monitoring and support