12th April 2022: Mumbai

To augment and enhance ecommerce experiences for their respective clients, Mumbai-based Brand and Communication consultancies, Tilt Brand Solutions and Vector Brand Solutions have joined forces with Swirl, the live commerce solutions platform company. Swirl Live Shopping enables brands to add the power of interactive, shoppable videos to their online business, and engage with customers across any digital platform.

Joseph ( Joe ) George, Founder & CMD, Tilt, and Vector said, “We are continuously looking to help our clients innovate and redefine their customer experiences. With the explosion of lesser-known but ambitious D2C brands, live commerce is a rapid and cost-effective way to drive shopper engagement and confidence. We are excited to partner with Swirl and design solutions that give these marketers this advantage.”

Kaizad Hansotia, Founder & C.E.O, Swirl said, “Swirl provides a plug-and-play Video Commerce SaaS platform with abilities for one-to-many and one-to-one live shopping. In addition, brands can easily create video conversion workflows, notify customers with a single-click link that requires no app downloads, and engage with customers through an immersive shopping experience. Tilt and Vector make for formidable brand and communication partners for us to collaborate with, given their stellar record on several top brands in India in such quick time”

Paul Dueman, Chief Operating Officer, DigiQ said, “Just like how online shopping transformed retail since the early 2000s, live commerce will revolutionize how goods and services are purchased and sold going forward on e-commerce platforms. Live commerce will dramatically improve the engagement and conversion ratios of our client’s brands. We are confident that with this collaboration with Swirl, we will jointly solve impactful use cases for our e-commerce clients.”

DigiQ offers full-stack digital marketing services for integrated mandate clients of Tilt Brand Solutions & Vector Brand Solutions.