14th August 2023: A country’s growth lies in its people and the change they bring about with their discerning thoughts and actions. Recognizing these changemakers, this 76th Independence Day, BIG FM, one of the leading radio networks in the country, honours 76 remarkable heroes with its latest initiative ‘I For India’. These distinctive personalities have brought about a positive change in their respective fields through their extraordinary contribution and achievement. The campaign also seeks to inspire every citizen to prioritize the nation’s progress and collectively work towards building a brighter future.
From technological advancements to educational strides, India has emerged as a promising global market with the world’s third-largest economy. ‘I For India’ will highlight 76 individuals from various fields who have exemplified commitment and dedication to causes close to their hearts. These fields include business, technology, education, social causes, sports, and more. Inspiring stories by River Savior Vishnu Pradeep Sharma, Supercomputing Architect Vijay Pandurang Bhatkar, WWE Trailblazer Kavita Devi, Blind Football Star Klingson Marak, Journalist & Author Samrat Choudhury amongst others will be showcased across all BIG FM shows through engaging interactions with the network’s talented RJs. Additionally, the campaign will also feature a specially curated anthem and a pledge, encouraging citizens to put the nation first and actively contribute to its achievements.
Sunil Kumaran, COO, of BIG FM, said, “Every citizen has a role to play in the country’s progress, and our latest campaign ‘I For India’ marking the 76th Independence Day is a tribute to the unwavering dedication of the country’s changemakers. We aim to honour these trailblazers who have carved a path for the future with an array of possibilities for the nation. With the youth being the driving force, the initiative hopes to ignite a sense of pride and responsibility among them and instill a collective vision for growth.”
With ‘I For India’, BIG FM aims to ensure that with the multitude of I’s, the radio network contributes towards recognizing the path-breakers of the country. The campaign is being extensively supported on air and across its social media platforms. It is perfectly in line with the radio network’s brand philosophy of bringing forth thought provoking initiatives that create a positive impact.
