Bengaluru, 28th December, 2023: Loya, IHCL’s flagship Indian-concept restaurant at Bengaluru’s iconic  Taj West End, took centre stage on Wednesday, 20th December, with an engaging literary soirée with  renowned author Raj Kamal Jha. As part of the first Loya Qissa organised at the celebrated restaurant  since its launch in September, Loya hosted the launch of Jha’s latest masterpiece, The Patient in Bed  Number 12. The glittering evening was attended by some of the most distinguished personalities of  the city.

The launch of the book was followed by an engaging and insightful conversation between Ambreen  Khan, noted branding and marketing expert, and the acclaimed author, Raj Kamal Jha. As they delved  into the details of the book, guests gained a unique understanding about Jha’s creative process, the  inspiration behind the book, the journey of its creation and the underlying themes. Adding depth to  the atmosphere was the restaurant’s uniquely immersive setting and a thoughtfully designed high tea  menu, tailored for Loya Qissa, which provided patrons with a distinctive experience. The architectural  brilliance and colonial charm of Taj West End, originally established in 1887, provided the perfect  backdrop for the exquisitely curated evening.

Speaking on the success of the event, Taljinder Singh, Senior Vice President and Brand Custodian,  The Indian Hotels Company Limited, said, “ In the vibrant tapestry of Bengaluru’s culinary scene, Loya  Qissa is a symbol of the city’s hunger for more than just dining. This literary event, featuring Raj Kamal  Jha’s latest work highlights the need for spaces that go beyond food, blending culture and creativity.  Loya Qissa, understanding that people seek more than a meal, offers an escape—a sanctuary where  stories unfold, and connections deepen. Our unwavering commitment is to keep crafting spaces that  invite individuals to immerse themselves in joy, flavor, and cultural richness, pushing the boundaries of  culinary celebration”

Speaking on the occasion, Saleem Yousuff, Senior Vice President – Operations, The Indian Hotels  Company Limited, said, “The love and support that we have received for Loya, since its launch, from  our patrons has been overwhelming and truly humbling. Our philosophy is to not only make fine dining  a holistic feast for all senses, but also to go beyond the traditional dining experience and create many  moments throughout the year, personalised for our guests and designed for their delight.”

“The success of Loya Qissa goes beyond mere appreciation; it reflects our guests’ resonance with our  commitment to providing an elevated cultural and culinary experience. The intent behind Loya Qissa is  to transcend traditional dining, offering an immersive journey that enriches the audience through the  magic of storytelling, diverse conversations, and a distinctive ambience,” he added. 

“Loya,” symbolises a joyous feast, embodying unity and camaraderie. Traversing the landscape of  North India, Loya captures the culinary tapestry from the foothills of the Himalayas to the terrains of  Punjab and the snow-capped peaks of Kashmir. Seamlessly blending cultures and flavours, the  restaurant invites patrons on a captivating culinary journey through North India—a living testament  to breaking barriers and crafting a culinary tapestry that captures the spirit of the northern  subcontinent. The Loya menu, with seasonal ingredients and handcrafted spice blends, embodies the  resilience of soldiers, tribes, and warriors, upholding the authenticity of age-old cooking methods. The  bar philosophy, Loya ‘Paanch’, a blend of the charm of the past with modern refinement, focuses on  indigenous beverages and the North’s botanical abundance with a contemporary twist on local spirits.

Transcending taste and aroma, Loya’s design blends elegance and nostalgia, featuring grand arches  and intricate motifs with outdoor spaces featuring natural rocks, boulders, and Himalayan spring inspired aquatic bodies. Loya’s music curated by Shreyas Patkar is inspired by folk tunes, traditional  rhythms, and soul-stirring compositions add the final touch to the quintessence of North India.

Raise a toast at Qissa Lounge and indulge in Loya Qissa, the eclectic storytelling events as the  restaurant embarks on a new chapter in Bengaluru’s culinary journey. To know more and make  reservations, please visit: Loya at Taj West End, Bengaluru.