Tata Power Delhi Distribution Limited (Tata Power-DDL), a pioneering power utility supplying electricity to a populace of over 7 million in North Delhi, has signed a Memorandum of Understanding (MoU) with The Energy and Resource Institute (TERI) to promote Urja Arpan initiative. The collaboration promotes the core strengths of both entities for the effective utilization of green energy efficiency.

The MoU was signed by Mr. Ganesh Srinivasan, CEO of Tata Power-DDL, and Dr. Vibha Dhawan, Director General of TERI at the TERI office in New Delhi, in the presence of other senior officials of the company.

Speaking about this collaboration, Ganesh Srinivasan, CEO, of Tata Power-DDL, said, “Tata Power – DDL and TERI are connected with their core value of resource efficiency and energy management. Hence, we look at this collaboration to amplify the importance of green energy and sustainable living standards across communities. Leveraging the theme of sustainability under the banner of ‘Urja Arpan’, we will educate the consumers about the significance of clean energy solutions. With the support of TERI, we will look at leveraging technology and bringing about awareness about energy efficiency, state of art energy efficient solutions and behavioural change among customers”.

Commenting on the association, Dr. Vibha Dhawan, Director General – TERI, opined that TERI and Tata Power-DDL while belonging to the common Tata ethos,  bring different strengths to the table. TERI brings knowledge base and experience of over 30 years in the field of Energy Management and Renewables while Tata Power-DDL brings in the trust of Tata and a record of exemplary performance in the power distribution domain for customers.  While public at large are aware of electricity cost, there is very little knowledge about the indirect emission cost. We need to jointly break the myth that clean energy is costly and change the mindset of society at large.

With the changing dynamics and urgency for implementing sustainability initiatives at a fast pace, Tata Power Delhi is poised to make a paradigm shift by creating high-level sensitization among society at large to adopt and practice sustainable solutions by utilizing 5-star rated energy-efficient appliances. To create an impact on sustainability, we are focusing on the road ahead and exploring new opportunities for collaboration to spread awareness among various stakeholders under the “Urja Arpan Initiative”.

By joining Urja Arpan Program, customers can reduce their power bill, choose from multiple options to reduce their energy consumption, and contribute towards ensuring power reliability.