Mumbai, Feb 24: TATA AIG General Insurance Company Limited today announced the launch of Accident Super Guard Plus, a flexible personal accident insurance solution designed to provide comprehensive financial protection against unforeseen events.
The comprehensive policy’s launch comes amid rising accidental risks in India. As per the Ministry of Road Transport and Highways’ Road Accidents in India – 2023 report, the country recorded 4.8 lakh road accidents and 1.73 lakh fatalities in 2023, reflecting a 4.18% increase in accidents and 2.61% rise in deaths year-on-year. Notably, pedestrians, cyclists and two-wheeler riders accounted for nearly 68% of fatalities, highlighting the need for stronger
Accident Super Guard Plus is built to address this protection gap through a modular design that allows customers to align coverage with their income, liabilities and lifestyle risks. The policy provides financial protection against accidental death, permanent total disability and permanent partial disability, along with reimbursement of medically necessary in-patient hospitalisation expenses arising from accidents, including defined pre- and post-hospitalisation coverage.
The product also offers optional covers such as Loan Shield, EMI Protection and Pet Care, enabling customers to safeguard ongoing financial commitments. It incorporates future-focused benefits for dependent children, including child education support, academy sessions, surviving child benefits and marriage expense support. In addition, value-added assistance services such as financial and legal counselling and disability management are included to support families beyond immediate claims.
The policy is available for individuals and families, with tenure options of up to five years. Salaried professionals are eligible for an additional premium discount.
Speaking about the launch, Pankaj Shrivastava, Head, Agency Health, TATA AIG General Insurance Co. Ltd., said: “India continues to rank among the countries with the highest number of road accidents globally, making financial preparedness against such risks increasingly important. With Accident Super Guard Plus, we have focused on creating a flexible and scalable personal accident solution that adapts to customers’ evolving liabilities, income profiles and life-stage needs, while keeping protection simple and accessible.”
Key Features include:
· Permanent Total & Partial Disability Protection: Lump sum payout on accident-caused disability
· In-patient Hospitalisation (Accident): Covers medical expenses from accident-related hospitalisation
· Optional EMI Protection & Loan Shield: Helps manage EMIs and outstanding loan liabilities
· Individual & Family Coverage: Covers self, spouse and children under one plan
· Policy Tenure Flexibility: Long-term coverage up to five years with discounts
The product aims to provide customers with a structured financial safety net amid rising accidental risks, increasing household financial commitments and securing child’s future needs.