New Delhi, October 28, 2024: This Diwali, Sri Mandir, India’s leading devotional platform, opens a doorway for every heart to connect with the sacred light of Ayodhya, marking the first Diwali celebration since the inauguration of Shri Ram Janmabhoomi temple. On this auspicious day, Sri Mandir will be lighting 100,000+ diyas at Raj Dwar Mandir for the 4th time since its inception, establishing it as a signature event that offers a unique and memorable experience for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir brings the warmth and sacred essence of Ayodhya closer to every devotee, ensuring that no matter where they are, they can feel connected, supported, and uplifted by the spirit of devotion.
In addition, Sri Mandir will host a 24-hour live-streamed Musical Akhand Ramayan Path, allowing participants to immerse themselves in the spiritual experience from anywhere across the world. Users can easily offer diyas and perform Akhand ramayan path through the user-friendly Sri Mandir app and website, where they will receive a video of their diya being lit along with a certificate, creating a heartfelt connection to the celebrations. This Diwali, the platform aims to bridge distances, enabling people to honor tradition, spread joy, and celebrate the festive spirit. Emphasizing on the company’s mission to be the most trusted platform, offering easy access to temples across India and the convenience of seeking blessings from deities without geographical limitations.
Focusing on the heart of the campaign, the TVC features popular actress Rupal Patel sharing a heartfelt moment with her daughter-in-law. As they discuss the significance of celebrating Diwali in Ayodhya, Rupal expresses her wish to light diyas there for the first Diwali after the temple’s inauguration. In a lovely surprise, her daughter-in-law mentions the feature offered by the Sri Mandir app that allows them to light diyas. Excited by this possibility, Rupal urges her to book it as soon as possible. This scene beautifully captures the strong bond between generations, demonstrating how Sri Mandir enables families to celebrate Diwali meaningfully, no matter where they are, by bringing the sacred light of Ayodhya into their homes.
Speaking about the campaign, Prashant Sachan, CEO of Sri Mandir, said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”
The campaign is rooted in the idea that, while not everyone can physically be present in Ayodhya, Sri Mandir provides a heartfelt way to celebrate and connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can deeply experience the light and blessings of Ayodhya, bridging the past and the present. The campaign also includes the offering of Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 Bhog Prasad to mark the Diwali celebrations. Through Sri Mandir’s thoughtful digital approach, families can come together in spirit, igniting hope and joy in their hearts, no matter where they are.
TVC Link – Yeh Diwali, Ayodhya Waali | Light a diya in Ayodhya through the Sri Mandir app🪔| #diwali #spiritual
The #YehDiwaliAyodhyaWali campaign will be brought to life across various platforms to maximise its reach and engagement. It will be active on social media platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube. Additionally, the SriMandir app will feature in-app banners and notifications to engage the existing user base. Promotions will also take place through popular online devotional forums and communities.