Sree Sai Roller Flour Mill Pvt. Ltd. Appoints Celebrity Chef Sanjay Thumma as Brand Ambassador

Hyderabad, 06th November, 2025: Sree Sai Roller Flour Mill Pvt. Ltd. (SSRFM), Hyderabad’s largest manufacturer of premium flours under the brand name MINAR, has proudly announced the appointment of renowned celebrity chef Sanjay Thumma, popularly known as Vah-Chef, as its new brand ambassador.

The announcement was made at a grand event held at District150 by QUORUM, Madhapur, celebrating the coming together of two of Hyderabad’s most respected culinary icons. This collaboration reflects a shared vision — to bring authentic, premium-quality flours to every kitchen and inspire home cooks to elevate their culinary experiences.

Speaking on the occasion, Aditya Bansal, Director of Sree Sai Roller Flour Mill Pvt. Ltd., said,

“We are incredibly thrilled to welcome The Vah-Chef Sanjay Thumma to the heart of our MINAR family. His passion for cooking lights up every kitchen and every screen he graces. Chef Sanjay’s commitment to preserving traditional culinary arts while embracing modern techniques mirrors our mission perfectly. At MINAR, we combine scientific precision with time-tested methods, using premium wheat to craft every batch of Maida, Suji, and Atta. Our 400-member strong team works with enthusiasm and dedication to deliver excellence. Chef Sanjay’s credibility and expertise will inspire customers to create extraordinary dishes with our flours.”

Expressing his excitement, Chef Sanjay Thumma shared,

“As a chef, I deeply value the role of quality ingredients. Sree Sai Roller Flour Mill’s dedication to crafting the finest flours truly resonates with me. I’m delighted to partner with a brand that shares my values and look forward to introducing their exceptional products to kitchens everywhere.”

As part of the partnership, Chef Thumma will spearhead a series of digital campaigns, live cooking demonstrations, and brand initiatives showcasing the superior quality and versatility of MINAR’s flour range. Together, SSRFM and Vah-Chef aim to celebrate the unsung hero of every kitchen — the ingredient that forms the foundation of every great recipe.