Kolkata, Feb 13: For Indian households, smart shopping has always meant making every rupee count. Strengthening this deeply rooted belief, SMART Bazaar, India’s trusted value retail destination, has launched its biggest-ever SMART Bazaar Exchange—a nationwide initiative designed to help families save more and shop smarter, all under one roof.

Positioned as the go-to destination for consistent, everyday value, SMART Bazaar continues to go beyond discounts to deliver meaningful savings across the entire household basket. At a time when daily expenses are rising, the SMART Bazaar Exchange offers a simple, practical solution: convert unused household items into real savings for today’s needs.

Customers can exchange old newspapers, used clothes, and old utensils at SMART Bazaar stores for ₹100 per kg, among the most competitive exchange values in the market. The exchange value is issued in the form of store coupons, which can be redeemed across categories—including groceries, home essentials, and fashion—ensuring flexibility and relevance for every Indian household.

What truly sets SMART Bazaar Exchange apart is its scale and accessibility. For the first time, an exchange programme of this magnitude is being rolled out across 980+ stores in over 500 cities, making SMART Bazaar the most accessible value-led exchange destination in the country.

As a one-stop shop for everyday needs, SMART Bazaar enables customers to stretch their savings across their entire monthly basket—from kitchen staples to home care and apparel—rather than limiting value to a single category. The initiative reflects the brand’s commitment to transparency, practicality, and helping customers get more from what they already own.

Commenting on the launch, Damodar Mall, CEO, SMART Bazaar, said

“At SMART Bazaar, value is about helping families manage their everyday spending better. With SMART Bazaar Exchange, we are giving customers a simple, transparent way to turn what they no longer need into savings they can use immediately across their monthly essentials. This initiative strengthens our promise of being India’s most trusted value destination.”

Through SMART Bazaar Exchange, the brand once again reiterates its promise of making savings simple, sensible, and accessible—proving that when it comes to value, smart choices begin at SMART Bazaar.