Indore, December 4th, 2024: Skechers, the Comfort Technology Company®, opened its fifth Indore store in High Street Apollo, situated near Niranjanpur Circle on AB Road, opposite Shalimar Township, Madhya Pradesh. The brand celebrated the expansive new retail space today with an appearance by Bollywood star and Skechers ambassador, Ananya Panday.

Located in the upscale High Street Apollo, the new Skechers store spans approximately 4,000 square feet, an expanded destination designed to accommodate consumers’ growing demand for Skechers product. The store features the brand’s extensive performance, casual, specialty sport, lifestyle and children’s footwear offering, as well as a wide range of apparel and accessories. Customers can expect to find all the latest styles with innovative comfort technologies across product segments.

Recognizing Indore’s emerging urban landscape and the city’s discerning consumer base with rising disposable incomes and sophisticated fashion sensibilities, Skechers strategically launched its fifth store to penetrate central India’s robust retail market—targeting young professionals, fashion-forward students, and lifestyle-conscious consumers seeking premium, technologically advanced products that seamlessly blend international design standards with local aesthetic preferences.

Speaking about the launch, Rahul Vira, CEO, Skechers Asia Pvt. Ltd said, “It was truly heartwarming to see the incredible response from the Indore community at our new store. Indore, with its dynamic and youthful population, thriving economy, and growing interest in fitness and lifestyle products, is an ideal location for Skechers. Our commitment to serving the growing demand in this market is reflected by the tremendous support for our brand in this vibrant city. Our aim is to strengthen partnerships here, building towards an enduring and limitless future.”

Actress Ananya Panday added, “As a brand ambassador of Skechers, it was an incredible honour and privilege to join the Skechers family at the Indore store launch. It was more than a launch event; the energy and enthusiasm of the people made it unforgettable. The response from Indore was overwhelming, with the community’s warmth and excitement truly amazing and inspiring.”

The store opening marks a significant milestone for Skechers in Indore, after having made its place for itself with four stores in the city. The expanded fifth store solidifies the Company’s position as a preferred footwear and lifestyle shopping destination.

From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering is enhanced with the Company’s signature comfort innovations to meet a range of diverse consumer needs—including its Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology. The brand’s offering includes its Skechers Pickleball collection, as well as newly launched cricket shoes featuring Cricket Elite (11 metal spike) and Cricket Blade (seven metal spike) editions.