New Delhi, March 2: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, has launched an AI-powered campaign to promote its flagship protection solutions – Hero Weather Guard 12 and Zero Damp Advance. The campaign aims to bring to life the brand’s commitment to durability, weather resistance, and long-term protection through technology-driven storytelling and engaging consumer narratives. Through this campaign, Shalimar Paints reiterates its assurance to homeowners across the country. “Nischit Suraksha. Saalon Tak.”
With evolving consumer expectations and increasing demand for advanced home protection solutions, the AI-enabled campaign leverages innovative creative formats to demonstrate product efficacy in real-life scenarios. Through visually immersive storytelling, the initiative highlights the 12-year protection promise of Hero Weather Guard 12 while showcasing the superior damp-proofing capabilities of Zero Damp Advance.
The Brand film brings this contradiction to life with light humour and recognisable detail. It follows a man who carries a solution for every minor disruption. A large umbrella for a light shower. Plastic wrapping for his backpack. A visor against dust. Even a portable fan to dry clothes faster. He is careful. Meticulous, almost. But when he returns home, the exterior of his house tells a different story. The paint has dulled. Hairline cracks have formed. Damp patches sit quietly on the wall, spreading in ways he did not anticipate.
The campaign marks a strategic step in Shalimar Paints’ continued focus on blending innovation with consumer-centric communication. By adopting AI-powered creative execution, the brand aims to simplify product understanding and connect more effectively with modern homeowners, painters, and channel partners across urban and emerging markets.
Mr Kuldip Raina, MD & CEO of Shalimar Paints, said, “Homes are built to last, but endurance requires the right protection.” Despite being exposed to weather and moisture all the time, outside walls are frequently disregarded until damage is apparent. We are providing solutions that combine technology and confidence backed by warranties with Hero Weather Guard 12 and Zero Damp Advance. Our dedication to providing long-lasting performance and speaking in a way that appeals to today’s homeowners is reflected in this ad. It is not a good idea to put protection last. It needs to be definite and durable.
The campaign will be rolled out across multiple platforms, including digital channels and social media, with targeted storytelling designed to educate and engage homeowners looking for long-lasting exterior and damp protection solutions.
Hero Weather Guard 12 and Zero Damp Advance together offer comprehensive protection for homeowners seeking long-lasting exterior durability and effective damp management. Hero Weather Guard 12 is formulated with adaptive polymer technology that helps exterior walls withstand harsh weather conditions while maintaining gloss, preventing peeling and reducing colour fading, with added anti-fungal and anti-microbial protection – all backed by a 12-year performance warranty. Complementing this, Zero Damp Advance focuses on advanced moisture resistance, helping prevent water seepage and damp-related damage by strengthening surfaces against humidity and seasonal changes, ensuring durable protection supported by a 12-year warranty.
With this initiative, Shalimar Paints strengthens its exterior portfolio while embracing modern storytelling formats. A brand with over a century of legacy is choosing to speak in a new language, but without losing its core promise. The balance is deliberate. Innovation in communication, reliability in product.
