New Delhi, Jan 23: Over 500 million people in India are currently living with, or at risk of, chronic and lifestyle-related conditions such as cardiovascular diseases, diabetes, cancer, and neurodegenerative disorders. The good news is that more than 70% of these conditions can be prevented or managed with timely intervention and proactive health awareness.
This is where AI-powered preventive screening steps in as a game-changer. With the #FaceItToday initiative, Redcliffe Labs introduces Face Scan, a revolutionary, non-contact wellness screening solution that transforms any smartphone or camera-enabled device into a personal health check tool in just 30 seconds, with instant health insights.
Face Scan leverages remote photoplethysmography (rPPG) and remote ballistocardiography (rBCG) to extract physiological signals from a short facial video. By detecting subtle colour changes in the skin caused by blood pulsations, rPPG enables contactless measurement of heart rate, heart rate variability (HRV), breathing rate, and blood pressure. In addition, the detection of tiny micro-movements of the head (rBCG) increases accuracy in low-light conditions and for skin types with higher melanin concentration. With advanced technology, it delivers real-time insights into heart rate, blood pressure, stress levels, and more, all without any physical contact.
Face Scan by Redcliffe Labs is designed as an intelligent early-warning tool to support preventive health awareness. It does not substitute a medical device or clinical diagnosis; instead, it helps identify potential health indicators and guides individuals toward relevant diagnostic evaluations for deeper insights. With repeated use, the tool enables longitudinal health trend tracking, empowering informed, preventive health decisions and strengthening India’s shift toward proactive care.
“Everybody has the right to have an easy way to keep track of their well-being,’ added Aditya Kandoi, CEO, Redcliffe. ‘This is more than technology, this is 30 seconds of peace of mind. By making preventive analytics readily available, whenever, wherever, we are empowering people to make meaningful changes, early and live healthy lives.”
Key Features:
- Fits into everyday life: Instant access to wellness insights, anytime, anywhere
- A first health checkpoint: Flags potential risks early and steers users toward expert care when needed
Through technology like Face Vitals Scan, Redcliffe continues this mission of keeping “Preventive Healthcare simple, accessible, and intuitive for everyone in India.” As is being exhorted in this campaign, “Face it today, because the earlier you look, the better you can protect tomorrow.”