31st January 2025: Raj Air Cooler Group has expanded its footprints in the Modular Furniture Market with a new segment under ‘Raj Modular Furniture’. The launch signifies the company’s entry into the high-quality furniture market, aligning with its vision to reduce import dependency and promote the “Make in India” initiative. Showcasing the product’s strengths and durability, the company has also announced a renowned personality, The Great Khali, as its brand ambassador. The Great Khali has been the company’s brand ambassador and continues to represent the new product line.
The goods manufactured under Raj Modular Furniture are crafted from durable materials and are designed to combine modern aesthetics with superior functionality, catering to a wide range of needs, from home and office settings to commercial spaces. With a focus on ergonomic design, durable materials, and contemporary styles, the furniture provides exceptional comfort and long-lasting value. Additionally, the product line includes sleek, lightweight, and eco-friendly designs, available in multiple colors and styles, with a price range of ₹200 to ₹5,000, catering to both mid-market and premium customers. All the categories under the furniture segment are designed with advanced injection molding technology and ensure precision, sustainability, and longevity.
Kalpesh Ramoliya, MD of Raj Cooling Systems, said, “We are thrilled to announce our new segment launch and are very optimistic, as we continue to innovate and respond to the growing demand for high-quality, locally manufactured products. With the launch, we are not only contributing to the nation’s vision of self-reliance but also delivering durable, stylish, and ergonomic solutions that meet international standards. We aim to offer products that provide lasting value, all while promoting sustainability and supporting the growth of the Indian manufacturing sector. This new addition underscores our commitment to expanding our product portfolio and delivering excellence across all categories.”.
The company’s products are designed and manufactured from materials such as polycarbonate, polypropylene, acrylic, and other strong plastics, ensuring lasting comfort and reliability. The furniture categories are available in various colors and styles, providing both aesthetic appeal and functionality, making them perfect for a wide range of consumers. The company plans to market its goods through various channel partners, dealers, government contractors, and e-commerce platforms, ensuring pan-India availability.